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- Vertical Video, AI Discovery, and Search Evolution: This Week in Growth 🚀
Vertical Video, AI Discovery, and Search Evolution: This Week in Growth 🚀
Short. Smart. Addictive.
April 17, 2026
Hello, GrowthHackers!
Welcome to your daily unfair advantage.
Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.
Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.
Let’s dive in.👇
Quick Hits
Netflix plans to add a vertical video feed, use AI for recommendations
(AI deciding what you binge next)Bluesky confirms DDoS attack is cause of continued app outages
(Growth meets reality check)Google now lets you explore the web side-by-side with AI Mode
(Google trying to keep both clicks and control)
The Growth joke of the day
Why is Netflix adding a vertical feed?
Because apparently even movies need to compete with your thumb now.
What's New in Growth Hacking/Growth Marketing?
Strategies
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month, it was reclassified as a feature.Instagram expands Your Algorithm tool to Explore
The feature will now be available to all English-language users and will allow them greater capacity to control what the algorithm shows them.Gen Z Workers Pick Human-Only Output Over AI-Assisted
Gen Z workers surveyed said they would trust human-only work over AI-assisted output by more than 2-to-1. The findings come from a new survey by the Walton Family Foundation, GSV Ventures and Gallup.Your AI Visibility Strategy Doesn’t Work Outside English
This series has been written in English, tested in English, and grounded in research conducted primarily in English. Every framework discussed here (vector index hygiene, cutoff-aware content calendaring, community signals, machine-readable content APIs) was conceived by an English-speaking practitioner, stress-tested against English-language queries.ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows
An Ahrefs analysis of 1.4 million ChatGPT prompts found that pages from a dedicated Reddit source were rarely cited in ChatGPT responses, even though they were often retrieved._____________________________________________________________
People
Netflix co-founder and chair Reed Hastings to leave board
Reed Hastings, the co-founder and chairman of Netflix, is leaving the company’s board when his term expires this summer. Hastings is stepping aside to focus on “philanthropy and other pursuits,” the company said in a letter to shareholders.
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What's New in Artificial Intelligence (AI)
Luma launches AI-powered production studio with faith-focused Wonder Project
AI video generation startup Luma has launched Innovative Dreams, a production company built in partnership with Wonder Project, a streaming service that produces religious films and TV on Amazon Prime.
Google AI Mode in Chrome Gets Side-by-Side Browsing
Google is updating AI Mode in Chrome with two changes. Clicking a link now opens a webpage beside the AI Mode panel on desktop, and you can add open tabs, images, and PDFs as context for a search.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.


