Vertical Video, AI Discovery, and Search Evolution: This Week in Growth 🚀

Short. Smart. Addictive.

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April 17, 2026

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

The Growth joke of the day

Why is Netflix adding a vertical feed?
Because apparently even movies need to compete with your thumb now.

What's New in Growth Hacking/Growth Marketing?

Strategies

People

  • Netflix co-founder and chair Reed Hastings to leave board
    Reed Hastings, the co-founder and chairman of Netflix, is leaving the company’s board when his term expires this summer. Hastings is stepping aside to focus on “philanthropy and other pursuits,” the company said in a letter to shareholders.

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What's New in Artificial Intelligence (AI) 

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.