Community | University 

Sept 12, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Meta Announces New Reels and Threads Ad Options
   (Meta is monetizing every scroll.)

2. How can marketers adapt to LLM-powered search?
   (SEO is shifting from keywords to context.)

3. Google is shutting down Tables, its Airtable rival
   (Even Google can’t clone product-market fit.)

The Growth joke of the day

Friday marketing report: ROAS is up, CAC is down…
Just kidding, it’s Friday I’m not opening Analytics. 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

• What steps ensure brand consistency across AI-driven platforms?

  The article outlines how brands can maintain consistency on AI-driven platforms using digital audits, single sources of truth, and AI monitoring tools like Semrush Enterprise AIO.

• A joint statement from OpenAI and Microsoft

  OpenAI and Microsoft have signed a non-binding memorandum of understanding (MOU) for the next phase of partnership.

• Google AI Max For Search Goes Global In Beta

  Google launches AI Max in global beta. It allows advertisers to run one-click experiments within search campaigns, optimize assets with AI, and manage brand-safe content via upcoming text guidelines.

• Pinterest Highlights Rising Summer Search Trends

  Pinterest shares rising seasonal trends in food, fashion, home decor, and travel, offering actionable insights for marketers planning seasonal campaigns. campaigns with summer-specific themes have shown outperformance in past summer seasons.

  ____________________________________________________________

People

• Box CEO Aaron Levie on AI’s ‘era of context’
  On Thursday, Box launched its developer conference BoxWorks by announcing a new set of AI features, building agentic AI models into the backbone of the company’s products.

Get Ready for our Upcoming Webinar!

This Isn’t Just a Webinar. It’s Your Viral Growth Blueprint

Join Theodore Moulos, CEO of GrowthRocks, for “The Art and Science of Viral Marketing”, where every tactic in your marketing stack gets rewritten with shareable growth in mind. No fluff just actionable frameworks, psychological triggers, and classic virality mechanics you can test today.

📅 SEPTEMBER 18, 2025

🕛 9AM PT - 12PM ET - 5PM GMT

📣 LIVE WEBINAR

Join us and walk away with the tools, tactics, and mindset to make your next campaign impossible to ignore.

What's New in Artificial Intelligence (AI) 

• What are some key benefits of integrating AI optimization at enterprise scale?

  AI optimization at scale leads to faster operations, cost savings, product development acceleration, and scalable growth across content creation, marketing, and customer support for enterprises.

• A California bill that would regulate AI companion chatbots is close to becoming law

  California’s SB 243 would require AI chatbot companies to implement safeguards to protect minors and prohibit discussions around self-harm and explicit content. Companies must also provide transparency reports starting July 1, 2027.

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