Community | University 

Dec 30, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. 2025 was the year AI got a vibe check
   (The hype phase ended. The ‘prove it’ phase began)

2. How to use the new ChatGPT app integrations
   (If this saves me three clicks, I’m in)

3. Google Reveals The Top Searches Of 2025
   (Search history but make it cultural)

The Growth joke of the day

Why did the AI refuse to make a New Year’s resolution?
Because it already had perfect resolution and it didn't want to "byte" off more than it could compute!

What's New in Growth Hacking/Growth Marketing?

Strategies

• Meta just bought Manus, an AI startup everyone has been talking about

  Meta Platforms is acquiring Manus, a Singapore-based AI startup that’s become the talk of Silicon Valley since it debuted last spring with a demo video that showed an AI agent doing things like screening job candidates, planning vacations, and analyzing stock portfolios. Manus claimed at the time that it outperformed OpenAI’s Deep Research.

• Social media follower counts have never mattered less, creator economy execs say

  As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: Just because you post something doesn’t mean your followers will see it.

• SEO Maintenance: A Checklist For Essential Year-Round Tasks

  Successful SEO requires a balance of strategy and tactical implementation with consistency. A framework with a cadence for what is important helps prioritize focus.

• How Google's AI agent will change search forever

  Marie Haynes explains how Google is becoming an AI agent, not a search engine and what this fundamental shift means for SEO professionals and marketers.

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People

• Sainsbury’s CEO among business leaders recognised in new year honours
  Simon Roberts, credited with helping to turn around grocer, made CBE along with former BAE Systems boss Ian King

Start Here. Learn Together. Grow Always.

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What's New in Artificial Intelligence (AI) 

• Plaud Note Pro is an excellent AI-powered recorder that I carry everywhere

  There has been a flurry of AI voice recording gadgets like Omi, Bee, and Friend that want to capture your voice and let you converse with an AI chatbot. While Bee was acquired by Amazon, and devices like the Stream ring by Sandbar and a new AI ring from former Pebble founder Eric Migicovsky are set to enter the market next year, the jury is still out on the success of wearable AI devices.

• Ahrefs Tested AI Misinformation, But Proved Something Else

  Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand.

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:

• 7 high-impact AI strategies to accelerate your marketing performance

• Practical use cases for content creation, lead gen, and personalization

• Expert insights into how top marketers are using AI today

• A framework to evaluate and implement AI tools efficiently

Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.

Download the Free Report