Community | University 

Aug 20, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. LLM Rankings: All You Need to Know
   (We rank for keywords, but now we rank for prompts.)

2. 9 Internal Linking Mistakes That Are Killing Your SEO 

   (Links aren’t just connections, they’re compounding signals.)

3. The Global Plastics Treaty Talks Collapse (Again)

   (When treaties fail, market forces step in. The brands that innovate in circular economy now won’t just avoid backlash—they’ll own the narrative.)

The Growth joke of the day

Link building is just making friends…
except you only care if their domain authority is higher than yours. 🔗😅

What's New in Growth Hacking/Growth Marketing?

Strategies

• Clicks build awareness. Events build believers.

  Events are now vital to marketing growth strategies, with top brands investing in immersive experiences, structured networking, content-led activations, and follow-up momentum. Trends like sustainability, personalization, and technology immersion are shaping future marketing event investments.

• Google Quietly Tests a Trends API Alpha

  Google opened a limited alpha phase for its Trends API, offering consistent scaling and enhanced longitudinal search interest tracking. Useful for marketers and businesses needing accurate historical and comparative search data to inform campaigns.

• Google Explains: Why CrUX & Search Console Don’t Match on Core Web Vitals

  Explains how CrUX measures user experience via page views and Search Console uses URL-focused data, leading to discrepancies in Core Web Vitals reports. Marketers are advised to understand metrics from both tools for accurate SEO optimization.

• TikTok Serves Up New Content Partnership With the ATP

  TikTok’s partnership with the ATP Tour aims to expand sports content creation and fan engagement on the platform. With 57% of users watching sports weekly, this move aligns with audience trends and offers growth marketers new traction points in content-led promotions.

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  People

• Databricks Secures $1B to Take On AI Databases

  CEO Ali Ghodsi says the new funding will underwrite major bets: a cutting-edge database focused on AI agents and a platform to run those agents — both designed to redefine enterprise data infrastructure

Start Here. Learn Together. Grow Always.

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Learn from real-world experiments and proven frameworks Start your journey—grow faster, together.🤘

What's New in Artificial Intelligence (AI)

• Meta Reshapes Its AI Org Into “Superintelligence Labs”

  Meta just restructured its AI division into Meta Superintelligence Labs, split across four new groups: foundation models, infrastructure, product integration, and research. Leading the charge is Scale AI founder Alexandr Wang, now Meta’s Chief AI Officer—signaling Meta’s intent to go head-to-head with OpenAI and Google DeepMind.

• Content that speaks more languages = content that scales.

  Meta is launching AI-driven translations for creators worldwide, starting with English / Spanish. The feature automatically converts captions and content, breaking down language barriers and expanding audience reach without extra work from creators.

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