Community | University 

May 27, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. The AI Stack for Agencies and Marketers Everyone Will Copy Next Year.
   (Call it bold. Call it overkill. Just don’t call them late.)

2. Heineken Introduces AI Chatbot "Hoppy" for Business Processes
   (Finally, a corporate AI that doesn’t ghost your Slack messages.)

3. Sock Candy's Creative Marketing Strategies Drive Growth
   (Socks that slap and scale? Sock Candy’s marketing team deserves a raise and a Ted Talk.)
   

The Growth joke of the day

Me: having a breakdown
AI: Have you tried upgrading your mindset to Premium?

Embark on our upcoming thrilling virtual journey!

Unlock Your Blog's Untapped Revenue Potential

In today’s “post-traditional SEO” landscape, your blog holds immense potential beyond just sharing your thoughts or documenting the company’s events. Understanding how to strategically monetize your content and audience is the key to unlocking financial freedom and building a thriving online business. This workshop cuts through the noise, focusing on what truly drives results and sustainable income.

LIVE WEBINAR | JUNE 3, 2025 | 9AM PT - 12PM ET - 5PM GMT
With Karolina Waligóra-Guimarães

What's New in Growth Hacking/Growth Marketing?

Strategies

• Capgemini, Mistral AI and SAP combine forces to offer secure, scalable gen AI-powered solutions for regulated industries
  Capgemini announced an expanded partnership with Mistral AI and SAP to deploy secure and scalable generative AI tools in sectors like finance, public sector, aerospace, and energy

• Telstra expects to shrink workforce as it leans in ‘hard’ on AI — including in customer service

  Telstra announced plans to reduce its workforce by 2030 due to efficiencies gained through artificial intelligence (AI), particularly in customer service, software development, and autonomous AI agent usage.

• Airship Unveils Tools for Personalized Customer Experiences

  Airship introduced new features, including branching and custom views, to enhance agility and personalization in cross-channel customer experiences, catering to the evolving demands of modern consumers.

  ____________________________________________________________

  People

• ​​Google DeepMind CEO Warns of Rapid AI Advancements
  Demis Hassabis, CEO of Google DeepMind, cautioned students about the transformative impact of AI, stating that the world is on the brink of significant changes due to rapid advancements in artificial intelligence.

The Task list all growth marketers should have post Google’s I/O 2025

Here’s what to focus on next. 🚀 

At GrowthHackers, we dove deep into Google I/O 2025 so you don’t have to.
We watched every keynote, read all the documentation, and analyzed the real implications for SEO, search, and the future of the web.
From AI-powered search to agent-based user journeys, multimodal content, and personalized UX—everything is evolving fast. We’ve broken it all down into an actionable task list to help you (and your clients) stay ahead of the curve.

What's New in Artificial Intelligence (AI)

• Google Ads Agentic Expert Debuts to Automate Ad Campaign Management

  This new AI agent can modify campaigns, implement creative suggestions, and fix policy issues without needing prior consent. While effective, it raised transparency and accountability concerns during Google Marketing Live.

• Infosys and E.ON Collaborate on AI-Powered Digital Transformation
  Infosys and E.ON have partnered to enable AI-powered digital workplace transformation, leveraging Infosys Topaz to modernize operations and enhance user experiences.

• How AI is already transforming—and improving—the mortgage underwriting process
  AI tools are streamlining mortgage underwriting processes, reducing time and labor by automating routine tasks and improving decision accuracy.

Use AI as Your Personal Assistant’

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