Community | University 

May 06, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Apple appeals court decision that forced it to allow links to external payments in apps

2. Google is putting AI Mode right in Search (like AI Overviews wasn’t enough)

The Growth joke of the day

An SEO marketer walks into a bar…
bars, tavern, pub, public house, Irish pub, drink, drinks, liquor, beer, alcohol…

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What's New in Growth Hacking/Growth Marketing?

Strategies

• Semrush explains What Is A/B Testing in Marketing & How to Do It

  Semrush published a deep tutorial on A/B testing covering benefits, steps, and real-world examples. Marketers can use this to optimize performance via changes to emails, landing pages, and ads, including real case studies showing double-digit improvements in conversions.

• Google Shares Insight About Time-Based Search Operators

  Google’s Search Liaison clarified that its “before:” and “after:” operators are still in beta and subject to limitations. This insight helps marketers and SEO specialists better segment historical content and analyze SERP presence over time.

• WPP asks AI to get creative and dream up era-defining new slogans
  The company developed WPP Open, an AI-driven platform that generates campaign content, including videos and slogans, using large language models from Google, Anthropic, and in-house technology.
  

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  People

• Protest and politics impact Tesla's brand and growth

  Elon Musk’s political alignment has severely hurt Tesla’s customer base and brand equity, resulting in drops in sales and stock. Tesla’s current digital and AI positioning is clouded by its association with controversial policies and political activity, affecting growth potential.

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What's New in Artificial Intelligence (AI)

• Google DV360 enables AI-powered campaign setup and inventory suggestions
  Google’s new AI tools in Display & Video 360 allow advertisers to set goals and receive optimized inventory suggestions, integrating search and intent behaviors for improved ad performance and higher ROIs.

• JPMorgan Leverages AI to Enhance Wealth Management

  JPMorgan Chase has leveraged artificial intelligence tools to significantly enhance its services for wealthy clients, even during turbulent market conditions. The bank's AI capabilities allowed it to efficiently manage a surge of customer requests amid market volatility.

• Open Source AI Hiring Models Found to Favor Male Candidates
  A study has found that open-source AI tools used for vetting resumes are weighted toward male candidates, confirming concerns about gender bias in AI hiring practices. This highlights the need for more equitable AI development.

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