Community | University 

May 05, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Apple won’t raise prices — yet

2. How Riot Games is fighting the war against video game hackers
   (Modern problems require modern solutions)

3. Is the era of digital brand-building over?
   (Is AI affecting the way we dress now?)

The Growth joke of the day

Why did the dad know his daughter would
be a great marketer one day?
Her first word was data. 😆 

Start Here. Learn Together. Grow Always.

🚀 Learn from the best.
Dive into the future with topics like Growth Hacking,

Discover our courses designed for doers, builders, and growth-minded teams.

Learn from real-world experiments and proven frameworks
Start your journey—grow faster, together.🤘

What's New in Growth Hacking/Growth Marketing?

Strategies

• TikTok Will Enable Users to Divert Leads to Other Messaging Apps

  TikTok enhances Promote ads by allowing brands to drive leads to third-party messaging apps like WhatsApp and Messenger—offering brands deeper engagement control and alternative lead capture routes.

• Epic Games is launching webshops to allow developers to circumvent app store fees

  Epic Games unveils webshops on its store, allowing developers to sell digital goods outside app store ecosystems. Epic won’t take a cut from the first $1 million in revenue—encouraging growth-focused monetization strategies.

• The Headline Act at Live Nation's Las Vegas Pop-Punk Festival?
  7-Eleven becomes the naming-rights sponsor for Live Nation's Las Vegas pop-punk festival, marking a trend of brands turning to experiential marketing as an alternative to saturated digital advertising. This move reflects a growing trend of brands engaging directly with consumers through live events.

• Google confirms structured data helps AI understanding

  Google Developer Advocate explains how structured data gives AI more context during crawling, making it an important tactic for content marketers aiming for rich interactions and visibility in a search-AI-driven world.

_______________________________________________________________

People (Although some will question if EM is a human) :-)

• Elon Musk sparks curiosity with new X name 'Gorklon Rust'

  The latest name change came just a day after Musk announced a major revamp of X's recommendation algorithm, promising users, "You should be seeing significant improvement there."

Upcoming Webinar!

Whether you're a startup founder, marketer, or community builder, this webinar is your blueprint for success. 🤩 
Don't miss out on this opportunity to learn from one of the industry's pioneers!​

Is Theo back? You bet he is! 🚀

As promised, Theo will share everything with complete transparency. In this webinar, I’ll walk you through, step by step, the incredible journey of how we built the largest growth hacking community on the planet.

🗓️ Date: May 7, 2025
🕘 Time: 9 AM PT / 12 PM ET / 5 PM GMT
🎙️ Host: Theo Moulos, Chief Strategy Officer at GrowthHackers

What's New in Artificial Intelligence (AI)

• Amazon Faces Backlash Over AI-Authored ADHD Books
  Amazon's marketplace is flooded with AI-generated books on managing ADHD, raising concerns over misinformation and public safety. Experts warn about the dangers of unregulated AI outputs, especially on sensitive health topics.

• ZEISS unveils new AI-driven research data platform
  ZEISS has introduced a cloud-based, AI-driven research data platform aimed at transforming ophthalmic research workflows and data analysis.

• The Growing Role of AI in Neurology
  At the 2025 American Academy of Neurology Annual Meeting, experts discussed the expanding applications of AI in neurology, including diagnostics and treatment planning.

Maximize Brand Impact with Every Campaign

What if you could predict how memorable your campaign is, before it even launches?

With Neurons AI, you can.

Make smarter brand decisions by knowing how your creatives will perform in terms of attention, engagement, and memorability, backed up by consumer neuroscience.

Instantly get AI-powered recommendations to refine your visuals and ensure your campaigns leave a lasting impression.

No more guesswork—just confident, data-backed creative decisions.

Top global brands like Google, Facebook, and Coca-Cola use Neurons to optimize for brand impact, driving results like a 73% lift in CTR and a 20% increase in brand awareness.

Get Your Neurons Demo