Community | University 

June 30, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Authors call on publishers to limit their use of AI
   (Writers: “Use your own brain.” Publishers: “But ChatGPT doesn’t need royalties.”)

2. The global environmental award hit by accusations of greenwashing

3. Trump says he’s found a buyer for TikTok
   (It’s giving dealmaker-core meets algorithm anxiety.)

The Growth joke of the day

🚀 Growth marketers be like:
"I tested 3 jokes before posting this."

What's New in Growth Hacking/Growth Marketing?

Strategies

• With ‘F1’, Apple finally has a theatrical hit

  The company has already produced critically-acclaimed and award-winning films for Apple TV+. In fact, while Netflix has reportedly spent millions on its Oscar campaigns, Apple’s “Coda” remains the only movie produced by a streaming service to win the Academy Award for Best Picture.

• Google Launches Offerwall To Expand Monetization Options
  Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching short ads, completing surveys, or making micro payments.

• OpenAI reportedly ‘recalibrating’ compensation in response to Meta hires

  With Meta successfully poaching a number of its senior researchers, an OpenAI executive reportedly reassured team members Saturday that company leadership has not “been standing idly by.”

  ____________________________________________________________

  People

  Not many movements from our fellow Senior Growth Marketers today 🫠 

Upcoming Webinar!

This isn’t just a webinar, it’s your blueprint for sustainable success in a world of boom-and-bust cycles and short-lived digital virality.

Discuss how while marketing fundamentals have remained the same, consumer behaviour and the balance between tactics and strategy has shifted.
Join Andrew Temes, a seasoned brand strategist and marketer, for an eye-opening session that reveals why understanding customer behavior is only the beginning—and how timeless strategy consistently outperforms fleeting tactics.

LIVE WEBINAR | JULY 3, 2025 | 9AM PT - 12PM ET - 5PM GMT
With Andrew Temes Founder & Principal Executive Marketing Academy.

What's New in Artificial Intelligence (AI)

• Google’s New MUVERA Algorithm Improves Search
  MUVERA is a new multi-vector retrieval algorithm that enhances search by improving semantic understanding, processing speed, and scalability, ideal for handling complex queries efficiently.

• Anthropic’s Claude AI became a terrible business owner in experiment that got ‘weird’
  For those of you wondering if AI agents can truly replace human workers, do yourself a favor and read the blog post that documents Anthropic’s “Project Vend.”

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

• Turn boring docs into visual masterpieces

• Save hours with AI-powered automation

• Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

Best part? It’s 100% free.

👉 Download the extension now