Community | University 

May 26, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Kesha launches Smash, a platform for music creators
   (She didn’t just drop beats—she dropped a whole platform. Iconic.)

2. Anthropic introduces Claude 4
   (It’s like ChatGPT’s smarter, emotionally unavailable twin.)

3. Apple's Smart Home Command Center
   (Your house, but make it aesthetic and obedient.)

The Growth joke of the day

How many marketers does it take to screw in a light bulb?
None, they’ve automated it.

Upcoming Free Webinar!
Our M&A Guru is back 🚀 

Join him for a high-voltage session on the Fastest way to hack growth using M&A. Think smarter, move faster, and unlock the kind of scale spreadsheets dream about. This isn’t just another webinar. It’s a blueprint for bold.

May 29th 2025 | 9AM PT - 12PM ET - 5PM GMT - With Peter Lang

What if there was a way to double or triple those desired results in half the time? That is the power of inorganic growth through M&A (Mergers and Acquisitions).

Are you ready to “Hack growth using M&A”?

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google I/O 2025 – What Matters Most & What to Keep

  AI is no longer just enhancing search—it’s replacing it as we’ve known it. Between Google’s Gemini 2.5 models, AI Overviews, and AI Mode, search has become agentic, conversational, multimodal, and hyper-personalized.

• Semrush shows how to measure SEO Share of Voice

  This guide dives into Semrush’s Position Tracking and Map Rank Tracker tools to evaluate SEO Share of Voice (SoV), a critical metric for quantifying digital market presence and informing search-based growth strategies.

• Fashion brands embrace long-form video for storytelling impact

  Brands like Loewe and Chanel leverage cinematic storytelling as a longer-lasting content format over social short-form, signaling a content marketing pivot to higher impact storytelling with SEO and organic growth implications.

• Expandi & Kompass strategic alliance
  Expandi Limited and Kompass have partnered to enhance B2B marketing and data solutions across Europe and worldwide, merging MarTech and SalesTech capabilities.

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  People

• Optus CEO on AI transforming telecom
  Optus CEO Stephen Rue underscores how AI is reshaping telecom services—enhancing customer experience, support, and network resilience—while keeping human oversight central.

The Task list all growth marketers should have post Google’s I/O 2025

Here’s what to focus on next. 🚀 

At GrowthHackers, we dove deep into Google I/O 2025 so you don’t have to.
We watched every keynote, read all the documentation, and analyzed the real implications for SEO, search, and the future of the web.
From AI-powered search to agent-based user journeys, multimodal content, and personalized UX—everything is evolving fast. We’ve broken it all down into an actionable task list to help you (and your clients) stay ahead of the curve.

What's New in Artificial Intelligence (AI)

• o3 Operator improves safety and autonomy in AI agents

  OpenAI releases a technical report showing improved decision boundaries and fewer refusals of illicit queries with the o3 model, also reducing vulnerability to prompt injection attacks—significant for automated marketing tools utilizing AI.

• HTX partners with Mistral AI & Microsoft to develop generative AI for Singapore’s Home Team

  Singapore’s Home Team Science & Tech Agency signed a contract to build and fine-tune LLMs and vision-language models (codenamed Phoenix) for public safety

• Xpeng teases next-gen AI-powered luxury sedan P7
  Chinese electric-vehicle maker Xpeng unveiled a smart cockpit and AI-driven voice assistant in its upcoming luxury P7 sedan, set to rival Porsche Taycan

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