Atlas, AI, and the Attention War: OpenAI Redraws the Map of the Internet ☕️

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GrowthHackers Community
22 Oct • Estimated Reading Time: 6 minutes

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Oct 22, 2025

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Let’s dive in.👇

Quick Hits

  1. OpenAI’s new browser is a broadside shot at Google
    (The real battle isn’t for traffic, it’s for context.)

  2. YouTube Previews its Coming Likeness Detection Tool
    (The deepfake arms race just went mainstream.)

  3. Netflix goes ‘all in’ on generative AI as entertainment industry remains divided
    (The question isn’t if AI can create it’s who owns the story that follows.)

The Growth joke of the day

Why did the SEO expert cross the road?
To get to the first page.

What's New in Growth Hacking/Growth Marketing?

Strategies

  • Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight

    Evaluates AI-powered search (AEO/GEO) visibility versus SEO; finds Bing and Google both treat AI search optimization as an evolution of traditional SEO (e.g., chunking, semantic clarity, Q&As, structured info). Growth marketers should focus on strong SEO fundamentals to win AI and traditional search, not just new jargon.

  • DuckDuckGo launches generative AI features and scam detection for its privacy browser

    DuckDuckGo’s privacy browser introduces generative AI chat and enhanced AI-powered scam detection, further positioning privacy and security as growth levers amid increasing user skepticism of big tech.

  • New Facebook Feature Suggests Edits and Collages to Share

    Many people capture life’s moments but rarely share them – whether it’s because they don’t think their photos or videos are ‘shareworthy,’ or because they simply don’t have time to create something special. With your permission and the help of AI, our new feature enables Facebook to automatically surface hidden gems

  • Airbnb’s AI and social reinvention, reminds us a community
    Airbnb’s co-founder and CEO tells me how he’s thinking differently about social tools, why he still wants to be a ‘value brand,’ and what role AI needs to play to achieve his mission.

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People

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What's New in Artificial Intelligence (AI) 

  • As the browser wars heat up, here are the hottest alternatives to Chrome and Safari in 2025

    Overview of competitive AI-powered browsers (Perplexity’s Comet, Browser Company’s Dia, Opera’s Neon, and OpenAI’s Atlas), privacy browsers (Brave, DuckDuckGo, Ladybird), and productivity/niche browsers (Vivaldi, SigmaOS, Zen) as alternatives to Chrome and Safari. Each differentiates via AI, user experience, or privacy, signaling shifts in marketing and user acquisition for browser entrants.

  • Meta Adds Warnings to Protect Older Users from Common Scams

    Meta introduces scam warnings and AI-powered scam detection on WhatsApp and Messenger to protect older users (who lost $4.8B to scams in 2024), supports scam review using chat AI, and partners with NEFCC.

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