Community | University 

June 04, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. AWS Creates Independent EU Cloud Infrastructure Operated Locally
   (No more Big Tech snooping? Looks like GDPR finally got its Win)

2. Windsurf says Anthropic is limiting its direct access to Claude AI models
   (Claude’s getting grounded! Anthropic’s playing the protective parent card)

3. The OpenAI board drama is reportedly turning into a movie
   (Hollywood couldn’t resist! ChatGPT in the trailer: ‘I did not train for this.’ )

The Growth joke of the day

A marketer tried to sell ice to Eskimos—
but even AI couldn’t optimize that cold call. 🥶📞

What's New in Growth Hacking/Growth Marketing?

Strategies

• TikTok Launches “Market Scope” to Enhance Audience Insights

  TikTok introduces “Market Scope,” an analytics tool that segments audiences by buying cycle stages—Awareness, Consideration, and Conversion—enabling advertisers to better target high-intent audiences.

• Celsius targets active lifestyles in brand’s largest campaign to date

  Celsius is taking the next step in its journey with “Live. Fit. Go.,” a campaign that supports the energy drink’s brand growth and global market expansion with a large media investment. 

• Sony's State of Play Showcase Returns Tonight

  Sony is set to stream its latest State of Play event today, June 4, at 11 PM Athens time. The 40-minute showcase will feature updates on anticipated PlayStation 5 titles, including Ghost of Yōtei, Death Stranding 2, and possibly Metal Gear Solid Delta: Snake Eater.

• Pizza Hut brings 40-year-old Book It initiative into the mobile age

  It is a well-documented fact that children, particularly those of elementary school age, lose a significant amount of learning progress and reading skills over their long summer break.

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  People
  

• Yoshua Bengio Launches LawZero—A Nonprofit AI Safety Lab

  AI luminary Yoshua Bengio founds LawZero, a nonprofit focused on building safer AI systems with $30 million in backing from tech leaders. Its mission is aligned with safer AI development amid concerns with runaway models.

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What's New in Artificial Intelligence (AI)

• MannyAI Wins Trailblazer Award for On-Demand AI Manufacturing Platform

  MannyAI uses real-time production data and AI to enable on-demand textile manufacturing that reduces overproduction, a growth efficiency strategy with large-scale implications for digital transformation in apparel.

• AI integration gives China supply chains an even greater advantage
  Tariffs reminded American businesses how much they still rely on Chinese factories. Now, as more of those factories turn to tech — such as artificial intelligence and robotics — for cost-cutting and quality controls, it’s going to be even harder to resist buying from China.

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