Community | University 

Aug 26, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. How AI Bias Is Becoming a Business Model
   (Flattery as a feature isn’t just UX, it’s a retention hack.)

2. Google Cleans House: Millions of Dangerous Android Installs Wiped Out (19M installs later… security is still a growth blocker.)

3. I Search’s Privacy Gap? Perplexity Comet Exposed Data to Attackers
   (The question is: can trust scale as fast as features?)

The Growth joke of the day

Optimized meta tags…
But forgot to optimize my sleep schedule. 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

• Product-Market Fit: The Definitive Guide [2025]

  Everything starts with the problem. A problem you’ve observed that exists, and you now want to solve. You probably face this very problem yourself daily. So you try to find a solution for this problem: a product that will bring the solution, and the right team to build this product.

• Struggling for Content? YouTube Drops Hacks to Spark Video Ideas
  YouTube outlines 7 practical methods for generating fresh content ideas, including the use of trends, search data, long-tail keywords, mind maps, and community polling—valuable for digital marketers seeking growth content strategies.

• Repositioning for Growth: W3era Bets Big on Search Engine Marketing

  W3era, a leading name in digital marketing, has unveiled its redefined brand focus as a performance-first Search Engine Marketing (SEM) agency, specializing in SEO and Google Ads solutions for global businesses. This strategic repositioning reflects the company's long-standing commitment to delivering measurable ROI through smarter, more integrated search campaigns.

• Instagram Considers Counting Screenshots in Its Engagement Metrics

  In his weekly Q and A session last week, Instagram boss Adam Mosseri responded to a user query about tracking screenshots in the app, and whether that might be another metric that could be added to Instagram’s insights.

  ____________________________________________________________

  People

  Not many movements from our fellow Senior Growth Marketers today 🫠 

Start Here. Learn Together. Grow Always.

Dive into the future with topics
like Growth Hacking.

Discover our courses designed for doers, builders, and growth-minded teams.

Learn from real-world experiments and proven frameworks Start your journey—grow faster, together.🤘

What's New in Artificial Intelligence (AI)

• AI Study Assistant Goes Multilingual, 80 Languages, One Growth Edge
  Google upgrades its AI-based notebook tool by expanding support to 80 languages in Video and Audio Overviews; allows users globally to create and consume AI-generated video summaries in preferred languages.

• AI in Medicine: From Assistant to Authority?

  Artificial intelligence is beginning to help doctors screen patients for several routine diseases. But a new study raises concerns about whether doctors might become too reliant on AI.

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now