Community | University 

July 31, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google Moves Toward Safer AI with EU Code Agreement
   (Action: Bake governance into your AI features now—retrofits are always more expensive.)

2. TikTok Rolls Out Community Notes-Style Feature to More Users
   (Context is the new distribution)

3. Microsoft Releases List of Jobs Most and Least Likely to Be Replaced by AI
   (Roles aren’t disappearing; workflows are.)

The Growth joke of the day

“Sales is just therapy… but the client pays you to talk.” 🤑📈

Roxie’s 3-Minute News Bulletin

This week's 🙌 News Bulletin Roxie explores:
Microsoft OpenAI Deal Advances as Tech Giants Expand AI and Privacy Tools

🚀 This week in Growth: 
Introvert-friendly SEO networking tactics that actually work, Microsoft shores up its OpenAI edge, TikTok deepens music conversions with YouTube Music saves, and Meta upgrades Messenger for high-signal post‑purchase comms.

On the risk side, Orange’s cyberattack is a reminder to stress‑test incident playbooks, while Chrome’s AI review summaries and Google’s privacy stance reshape trust and discovery.
Spotify leans voice-first—start prototyping conversational recs now.

What's New in Growth Hacking/Growth Marketing?

Strategies

• AI Apps Are Booming—1.7B Installs and Revenue Doubled This Year

  Generative AI (GenAI) apps reached $1.87B in revenue and saw 1.7B downloads in H1 2025. ChatGPT leads in user engagement, with AI apps expanding into health, wellness, lifestyle, and entertainment—an indicator of AI's growing consumer stickiness.

• GEO 101: Master the Tactics That Put You Ahead in AI-Driven Search
  Strategic blueprint for increasing content discoverability in AI Overviews and LLMs via GEO—including tactics like targeting query fanouts, schema optimization, digital PR, and brand consistency across platforms to influence LLM retrieval results.

• Proton releases a new app for two-factor authentication

  Privacy-focused productivity tool company Proton released a new authenticator app today, allowing users to log in to services using dynamically generated two-factor authentication codes.

• Autonomous Trucks Hit the Night Shift—Weather Is the Final Boss

  Over the next year, Aurora Innovation CEO Chris Urmson wants to “unlock” the Sunbelt of the United States, a southern route where its self-driving trucks will carry goods for companies like Uber Freight and Hirschbach Motor Lines.

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  People

• HHLA Chooses New CEO for Next-Gen Logistics Strategy

  Jeroen Eijsink, previously leading Girteka, takes the helm of Europe’s port logistics leader HHLA in October—tasked to modernize operations and expand digital services

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What's New in Artificial Intelligence (AI)

• Observe continues to adapt to the changing world of software observability

  Observe integrates AI into its observability platform, launches an MCP server to enable AI model access to data, and eyes Apache Iceberg support to help developers streamline workflows for faster issue detection and resolution.

• GPT-5 rollout nears with Copilot upgrade

  OpenAI is planning to launch GPT-5 in early August. References to GPT-5 have already been spotted inside Microsoft’s Copilot web app, hinting at the imminent arrival of a new feature called “smart mode.”

Find your customers on Roku this Black Friday

As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.

Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.

Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Use code GET5K now