Community | University 

June 05, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Developers rapidly adopting AI tools despite software quality concerns

2. Apple prepares to unveil iOS 19
   (iOS 19’s about to drop harder than my phone screen)

3. Venmo introduces new debit card benefits and payment options as rival Cash App struggles
   (Loyalty points are the new social currency. 💳)

4. Lego rebuilds Run-DMC’s
   (Walk this way, but make it brick by brick—Lego’s got that hip-hop nostalgia on lock. )

The Growth joke of the day

How does a social media marketer stay cool during a crisis?

They just keep refreshing their feed until it blows over!

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google AI Overviews Favor Major News Outlets: Study Reveals

  A study of Google AI Overviews shows citation bias toward large news outlets like NYT, CNN, and BBC, claiming 31% of mentions. Only 1 in 5 Overviews cite any news source. SEO implications are high—smaller publishers must adapt strategies (e.g., building authority via backlinks) to grow visibility in this AI-enhanced search ecosystem.

• Coca-Cola India's Charged unveils a new brand identity

  Coca-Cola India’s Charged energy drink has unveiled its new brand identity featuring the Wolf mascot, created by BRANDED, to embody physical agility and mental alertness.

• Klarna CEO says company will use humans to offer VIP customer service
  “My wife taught me something,” Klarna CEO Sebastian Siemiatkowski told the crowd at London SXSW. He was addressing the headlines about the company looking to hire human workers after previously saying Klarna used artificial intelligence to do work that would equate to 700 workers. “Two things can be true at the same time,” he said.

• Instacart embraces ‘90s nostalgia with throwback ads and prices

  The company’s latest campaign, trots out the decade’s hits while supporting a promotion that slashes prices on products that had their heyday in the era of grunge rock and Beanie Babies. The pricing strategy may boost transactions on Instacart this summer as consumers continue to grapple with inflation when shopping for everyday food items.  

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  People

• Paddle CEO: Web is the next growth frontier for subscription apps

  Paddle CEO Jimmy Fitzgerald highlights the growth opportunity in web-based subscriptions, stating their partnership with RevenueCat helps solve cross-platform challenges.

Roxie’s 3-Minute News Bulletin
This week's 🙌 News Bulletin Roxie explores
AI Innovation, Community Building, and Ethical Tech Debates
Shape 2025 Trends

🚀 2025’s marketing scene is a playground for AI innovation, community-building, and ethical tech debates. From MozCon’s game-changing content audit frameworks to TikTok’s smarter For You feeds, the lines between humans and machines are blurring faster than ever. 🤖💬 And with Deel vs. Rippling turning tech rivalry into a legal thriller, this year’s growth hacking playbook is rewriting itself.

What's New in Artificial Intelligence (AI)

• Switzerland’s Digital Future: Microsoft’s Commitment

  Building on 36 years of partnership and innovation in Switzerland, Microsoft announced a USD 400 million investment to further strengthen both cloud and artificial intelligence capabilities across the country, including the most advanced graphics processing units.

• Mistral releases a vibe coding client, Mistral Code

  French AI startup Mistral launched Mistral Code, an AI-powered coding assistant integrated within editors like JetBrains and VS Code. The tool uses a suite of Mistral-trained models for code completion, retrieval, AI-assisted coding, and chat—supporting over 80 languages. It also includes enterprise deployment options and observability dashboards.

•  Hugging Face aims to democratize robotics through community and open source tools

  The release of SmolVLA continues Hugging Face’s mission to lower the barrier for robotics R&D. By making models and robotic kits accessible, it fosters innovation in fields previously limited by budget—spurring hobbyist and startup activity in AI-driven robotics.

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