Community | University 

Sept 19, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Notion launches agents for data analysis and task automation
   (Notion just went from workspace to work partner.)

2. WhatsApp for iOS gets message reminders
   (Meta’s building habit loops into messaging.)

3. Google AI Mode coming to Chrome browser
   (Search meets browsing meets AI.)

The Growth joke of the day

Promised my client page-one rankings in 30 days…
Now I rank #1 for ‘overpromising SEO consultant.’ 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

• The SEO shift you can’t ignore: Video is becoming source material
  Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.

• Everything we learnt from the latest fashion resale reports

  Resale platforms like Ebay, Vinted, and The RealReal report surging growth in secondhand sales, fueled by growth marketing campaigns such as celebrity influencer partnerships, fashion week collaborations, and prime-time TV sponsorships. They are using sophisticated digital marketing and AI-driven trends to attract new and younger users, but measuring environmental impact remains challenging.

• Mastodon has a new plan to make money: Hosting and support services for the open social web
  Mastodon, the non-profit organization that maintains the software powering the decentralized alternative to social networks like Threads and X, has a new plan to make money.

  ____________________________________________________________

People

• AI Platform Founder Explains Why We Need To Focus On Human Behavior, Not LLMs

  Ray Grieselhuber, CEO of Demand Sphere, discusses why search is now entirely AI-powered, Google's data/index advantage, the need to focus on grounding data, and how marketers/SEOs must concentrate on human behavior rather than algorithm tweaks

Unleash Your AI Expertise!

AI Rankings Don’t Rise Themselves Here’s Your Shortcut ⚡

By now, we've all tested our brand's AI rankings using one of the many tools out there. But here’s the catch: the only real way to consistently rise in AI search is to strengthen your AI authority.

And the smartest way to do that? Collaborating on content with domain experts who bring trust, depth, and credibility.

That’s exactly what Yes.inc delivers. Partnering with some of the world’s biggest brands, they offer a world-first service, co-creating content with industry leaders that directly boosts your authority in AI-driven search.
It’s a full end-to-end solution,
with a full guarantee to increase your AI ranking.

👉 GrowthHackers members get 50% off for the next 3 days.
Just mention the code AIAuthority25 when you email or meet the team.

What's New in Artificial Intelligence (AI) 

• Google and PayPal team up on agentic commerce
  Google and PayPal announced a multi-year partnership to use Google's AI for new AI-powered shopping experiences, with PayPal leveraging its payment, personalization, and identity solutions. Both companies will also promote Google’s new open Agent Payments Protocol to enable AI-initiated purchases. Integrations include PayPal-branded checkout and payout services across Google products.

• Google now lets you share your custom Gemini AI assistants known as Gems
  Google is making it possible to now share your Gemini Gems custom AI assistants and experts designed for specific tasks the company announced on Thursday

You’re invited to the world’s largest email marketing conference.

Become an email marketing guru at the GURU conference. It’s two days full of all things email marketing. Learn more about newsletters, deliverability, design trends, AI, and what NOT to do with email.

What you can expect:

• Keynote Speakers: Nicole Kidman, Amy Porterfield & more!

• The latest digital trends in email marketing & how to increase performance.

• Networking opportunities - each day!

• Dj’s, dance contests (judged by Lance Bass, yes for real), breaking world records & MORE!

Spots are limited. It’s VIRTUAL. It’s FREE. It’s time to become an email marketing GURU. Join 25,000+ marketers on November 6th & 7th. Don’t miss out!

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