Community | University 

Hello, GrowthHackers! 

Get ready for another action-packed week with GrowthHackers! This edition is filled with must-know updates, expert tools, and actionable tutorials to help you sharpen your growth strategies.

🍂 Growth & Gratitude: Thanksgiving Edition
This Thanksgiving, let’s take a moment to reflect on the importance of gratitude in driving growth. Whether appreciating your team, your customers, or the challenges that made you stronger, gratitude fuels connection and innovation.

To celebrate, we’re sharing 3 actionable growth strategies inspired by the Thanksgiving spirit:
1️⃣ Harvest Customer Feedback: Reach out to your audience with gratitude and gather insights to refine your offerings.
2️⃣ Share the Feast: Collaborate with partners to create mutually beneficial campaigns.
3️⃣ Thank Your Team: Recognize and celebrate your team's contributions—growth starts from within!

Let’s grow with gratitude this season. Ready to implement these strategies? 🚀

In this edition:

• 🧠 Simplify Tutorials

• 📊 Telecom Trends

• 👜OfferGenie Interview Co-Pilot

• 🎥 LinkedIn Data-Backed Ad Tips

• 🤖 Alibaba Reasoning model

• 📢 Google Search Console Recommendation

P.S. Black November discounts are live at Growth University! 🎉 Get certifications to master growth, AI, and leadership with up to 70% off!

TOGETHER WITH ROKU

Writer RAG tool: build production-ready RAG apps in minutes

• Writer RAG Tool: build production-ready RAG apps in minutes with simple API calls.

• Knowledge Graph integration for intelligent data retrieval and AI-powered interactions.

• Streamlined full-stack platform eliminates complex setups for scalable, accurate AI workflows.

Learn more about our production ready RAG tooling here.

🚀 What's New?

📅 Upcoming Community Event: Join us for our next AI Open Call on Wednesday, December 11th, at 10 AM PT! This free, interactive session is your chance to dive into the latest AI developments for marketing, share how you’re using AI at work, and get real-time answers to your questions from our expert, Chris Daigle. Don’t miss out—register now to save your spot! 🚀

🧠 9 Critical Telecom Trends In 2025: In 2025, ongoing digital transformation will continue redefining telecom operators' business models and the services they provide to customers.

📊 Alibaba releases the so-called “reasoning” AI model: Alibaba has introduced Marco-o1, an open-source reasoning model designed to tackle complex, real-world challenges.

👜 Google Ads Creative Studio: To sunset in Q1 2025, Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale.

📢 Google Search Console Recommendations: Google has fully rolled out its recommendations section within Google Search Console.

🛠️ Trending Growth Tools

Simplify: Guidde is an AI-powered tool that simplifies the creation of video tutorials and process documentation. With just a few clicks, transform workflows into step-by-step visual guides, making knowledge sharing faster and more efficient for teams.

Grocliq AI-powered SEO tool: Grocliq offers a comprehensive suite of features including keyword research, rank tracking, Google Search Console (GSC) integration, and website audits.

 OfferGenie: streamlines the recruitment process by leveraging AI to identify top talent efficiently. Simplify interviews, optimize hiring decisions, and find the perfect fit for your team with ease

TUTORIALS

🧭 Guides & Tutorials

• LinkedIn Shares Data-Backed Ad Tips

• How to leverage Google Analytics 4 and Google Ads for better audience targeting

• How to convert more visitors on your sales page with 5 ChatGPT prompts

• How to create article outlines with AI based on Google’s Top 10

• 8 strategic steps for setting and overseeing your SEO budget

COMMUNITY

💬 Forum

Have a question for the community? Post it now!

COMMUNITY

📝 Member Posts

How Mobile Apps Boost Christmas Sales for Shopify Stores

If you're running A/B tests below the fold (where users don’t see them until they scroll down), you might be introducing significant errors into your test results. Including all visitors in your test results—even those who never scrolled down to see your test element—can distort your data. This leads to inflated numbers and less meaningful conversion insights. Find out the solution on this post.

Jira Epic, Story or Task: What to Use and When

Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. The most common misunderstanding is that the MDE is the smallest lift in an A/B test that will be statistically significant. People with a pretty good understanding of these things might think, “How is that a misunderstanding? That’s what MDE is!” Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into MDE. Assuming 80% power, we would have to extend that definition to be “the smallest lift that will be stat sig 80% of the time”. This is where the common understanding starts to fall apart. Read Post

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