Community | University 

July 15, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Following YouTube, Meta announces crackdown on ‘unoriginal’ Facebook content (Meta’s new move signals a shift: originality isn’t optional—it’s the algorithm’s new favorite currency.)

2. Episource is notifying millions of people that their health data was stolen (Another day, another data breach)

3. It’s not just you: a Cloudflare issue is breaking websites for some users (When the internet’s backbone stumbles, everything wobbles)

The Growth joke of the day

Who reposted my reel without credit?
A viral account with 10x my followers and zero shame. 🤳🕵️‍♀️

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google Explains How To Approach Content For SEO

  Google’s Mueller and Splitt discuss balancing SEO with user relevance, the importance of customer insights for content strategy, and using realistic keyword targeting methods.

• Facebook Adds Music for Text Posts

  Facebook introduces music integration for text posts to improve engagement and expression. Part of a broader strategy to plug in music-based interactive features.

• Starbucks tightens in-person work policy, offers buyouts

  Starbucks instituted a three-day in-office work policy in January 2023. Employees were expected to come into the office Tuesday and Wednesday each week with teams deciding on a third day. Niccol, who isn’t based in Seattle, escalated enforcement of the policy earlier this year.

• AI Designs New Material To Cool Your Home and Slash Energy Bills

  A new class of materials created with the help of artificial intelligence and machine learning could help lower indoor temperatures and reduce energy costs.

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  People

• Dan Schweber's shift from consultancy to ownership

  Αt age 28, he enrolled in Columbia's executive MBA program.A year in, Schweber had narrowed down his list of startup ideas to one promising contender: an app for physical therapy exercises. But the more he considered the logistics, the more doubts he had.

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What's New in Artificial Intelligence (AI)

• Rainmaker partners with Atmo to squeeze more rain from clouds

  AI-driven weather predictions by Atmo will aid Rainmaker’s drone-based cloud seeding. Integration of AI deep-learning enhances targeting precision for boosting rain efficiency.

• Meta is reportedly using actual tents to build data centers

  Meta and CEO Mark Zuckerberg are in a hurry to build their superintelligence tech. The company has been poaching AI researchers, while Zuckerberg announced on Monday that Meta is building a 5-gigawatt data center called Hyperion.

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