Community | University 

Oct 23, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. How AI is Helping Pinterest Improve Content Recommendations
   (AI is turning inspiration into conversion.)

2. Amazon apologises to customers impacted by huge AWS outage
   (When the cloud goes down, the internet remembers it’s mortal.)

The Growth joke of the day

Setting high SEO expectations
is like hoping to find a unicorn in your backyard by sunrise:
unrealistic and imaginary. 🥲

3-Minute News Bulletin
with Roxie

This week's 🙌 News Bulletin explores:
AI Innovation and Privacy Shape the Future of Digital Marketing

🚀 This Week in Growth:
AI Browsers, Data Battles & the New D2C Playbook

AI is redrawing the growth map from how we search to how we sell. This week, OpenAI’s ChatGPT Atlas redefines browsing by blending automation, privacy, and productivity into one intelligent tool, while YouTube’s likeness-detection tech takes a stand against deepfakes in the creator economy.

On the marketing front, D2C brands are rising as privacy laws tighten, forcing marketers to build owned audiences and first-party data strategies. Google’s new Demand Gen AI upgrades supercharge YouTube and Search campaigns just in time for the holiday rush, and studies on AI Mode’s SEO impact show that visibility is shifting from clicks to mentions.

The takeaway? Growth is no longer about reach it’s about relevance, trust, and intelligent systems that adapt faster than the market.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Instagram rolls out custom icons … but only for teens

  Instagram introduces home screen icon customization for teen accounts as a carrot to encourage teens to opt in to restricted, safer Instagram experiences. This growth tactic is designed to increase platform stickiness among young users and drive adoption of new safety features via “aesthetics” appeal.

• Surfer SEO Acquired By Positive Group

  Positive Group acquires Surfer SEO to create a full-funnel, AI-powered brand visibility solution. The acquisition expands Positive's offer for AI-optimized search, CRM, email, and branding targeting marketers seeking to grow in the era of conversational AI search.

• Incognito Search Test in Google App on Android

  Google is in the process of rolling out a privacy-focused update to its Android app that echoes a feature available on iOS for some time.

• Reddit sues Perplexity, SerpApi over scraping Google Search data

  Perplexity and SerpApi disguised bots to scrape Reddit data from Google at 'industrial scale,' according to Reddit's new lawsuit.Reddit is taking four data-scraping companies to court – including AI search engine Perplexity and SEO data firm SerpApi accusing them of illegally using its content via Google search results.

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People

Not many movements from our fellow Senior Growth Marketers today 🫠 

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What's New in Artificial Intelligence (AI) 

• What’s Updog? Datadog’s new tool tells you which apps are down

  Datadog launched Updog, a free web dashboard that leverages AI to monitor SaaS status (e.g., AWS, Cloudflare, Slack), helping developers spot outages faster. Updog's AI can detect issues up to 32 minutes before official provider status updates, improving incident response for growth-focused businesses reliant on SaaS.

• OpenAI’s Atlas is more about ChatGPT than the web

  OpenAI unveiled ChatGPT Atlas browser for Mac, aiming to make ChatGPT the entry point for search and information, gathering more user data, personalizing results via memory features, and creating a new AI-powered browser experience. This signals a shift in how AI is integrated into everyday digital experiences and search marketing strategies.

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