Community | University 

June 18, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Facebook announces that all videos on its platform will soon be reels
   (Facebook really said: “If it ain’t vertical, it ain’t valid.”)

2. Google’s Gemini panicked when playing Pokémon
   (Me too, Gemini. I also freeze when Pikachu’s low on HP.)

3. Meta is reportedly building AI smart glasses with Prada, too
   (Me asking the glasses: “Do I look good?” AI: “Be real.”)

The Growth joke of the day

How do marketers prefer their coffee?
With a strong call to action!

What's New in Growth Hacking/Growth Marketing?

Strategies

• 6 Steps to Building a Brand Community
  Community marketing prioritizes relationships and conversations, and creates a sense of belonging among members of your target audience. Through community marketing, businesses build brand loyalty and increase customer engagement.

• Tumblr’s AI moderation draws user backlash

  Tumblr is adjusting its AI-based mature content filters after user reports of false positives. The post-flagging issue emphasizes challenges with automated moderation and impacts user growth/engagement.

• YouTube Will Enable Brands to Post Opportunities for Creator Collaboration
  YouTube’s looking to help creators establish more brand partnership opportunities via a new “Open Call” element within its BrandConnect platform, which will enable brands to post opportunities for prospective creators to apply to work with them.

  ____________________________________________________________

  People

• After Shopify bought his last startup, Birk Jernström wants to help developers build one-person unicorns
  Sam Altman and “his tech CEO friends” have a betting pool on the year we will see the first one-person billion-dollar company.The idea of a single person reaching a billion-dollar valuation for a startup would have been unthinkable without AI.

Mark your calendars and listen,
because it's time to tell new stories!

STORYTELLING: It’s not in your dna.
It’s a skill you can learn.

A practical, myth-busting webinar that shows storytelling isn’t a talent you’re born with—it’s a skill anyone can learn. You will learn actionable tips to turn everyday moments into stories that connect and inspire.

LIVE WEBINAR | JUNE 25, 2025 | 9AM PT - 12PM ET - 5PM GMT

Speaker 1 - Saul Cambridge (Director, Program Leader and Catalyst, Ergo Ego AS)
Speaker 2 - Berit Boman (Director, Senior Consultant, Facilitator and Presenter, Ergo Ego AS)

What's New in Artificial Intelligence (AI)

1. Amazon expects to reduce corporate jobs due to AI

   Amazon CEO Andy Jassy announced that the company foresees a reduction in corporate positions as AI agents take over various tasks. This shift represents a workforce transformation with unknown future job impact.

2. Google Adds AI Mode Traffic To Search Console Reports
   Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports.This is a change to note when reviewing your metrics, as it may impact traffic reporting patterns.

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