Community | University 

Sept 24, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. WhatsApp can now translate messages on iOS and Android
   (WhatsApp just erased another barrier to global growth.)

2. How Web Performance Impacts Shareholder Value
   (When milliseconds cost millions, performance becomes a boardroom metric.)

3. Google launches an AI-powered mood board app, Mixboard
   (Creativity just got algorithmic)

The Growth joke of the day

Spent 3 hours making the perfect mood board…
Forgot to launch the campaign. 🥲

What's New in Growth Hacking/Growth Marketing?

Strategies

• LinkedIn Launches Company Intelligence API

  LinkedIn unveils a Company Intelligence API that lets B2B marketers pull company-level campaign engagement data directly into CRMs, enabling detailed measurement of performance, better tracking ROI, and optimizing digital marketing campaigns. Early adoption shows significant growth in marketing and sales-qualified leads, and lower acquisition costs.

• Making SEO Personas Actionable Across Teams

  In-depth guide by Kevin Indig detailing how to operationalize SEO personas derived from organic search queries and AI prompts, integrating them across SEO, content, sales, support, advertising, and product teams for improved targeting, messaging consistency, and growth results in the evolving AI search era.

• Google is building the Android PC and phone convergence platform that Microsoft failed to deliver with Windows
  Google and Qualcomm are working together to bring Android to the PC form factor. That's potentially the biggest threat to Windows that Microsoft has ever had to deal with.

• Sports media’s rising tide lifts niche ad tech firms
  A clutch of specialist, sports-focused ad tech and mar tech firms have emerged in recent years to fill that gap. It’s a niche that’s expanding quickly in the wake of brands’ enthusiasm for sports spending.

  ____________________________________________________________

People

• How Google’s dev tools manager makes AI coding work

  Interview with Ryan Salva, Google’s dev tools manager, on integrating Gemini CLI and agentic programming into coding workflows. He shares insights into how AI tools are changing software development, enabling requirements-focused development and positioning developers as “architects” rather than line-by-line coders.

Unlock Your Business Breakthrough 🚀

Join Entrepreneurship Summit 2025
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They stall because they’re doing it all themselves.

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What's New in Artificial Intelligence (AI) 

•  Meta launches super PAC to fight AI regulation as state policies mount
  Meta launches a multi-million dollar super PAC, the American Technology Excellence Project, to back tech-friendly politicians across the US and combat restrictive state-level AI regulations. The effort aims to promote US tech leadership and AI progress while addressing child safety concerns and parental controls amidst mounting state AI bills.

• Google makes real-world data more accessible to AI
  Google is turning its vast public data trove into a goldmine for AI with the debut of the Data Commons Model Context Protocol (MCP) Server  enabling developers, data scientists, and AI agents to access real-world statistics using natural language and better train AI systems.

Kickstart your holiday campaigns

CTV should be central to any growth marketer’s Q4 strategy. And with Roku Ads Manager, launching high-performing holiday campaigns is simple and effective.

With our intuitive interface, you can set up A/B tests to dial in the most effective messages and offers, then drive direct on-screen purchases via the remote with shoppable Action Ads that integrate with your Shopify store for a seamless checkout experience.

Don’t wait to get started. Streaming on Roku picks up sharply in early October. By launching your campaign now, you can capture early shopping demand and be top of mind as the seasonal spirit kicks in.

Get a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Holiday performance starts now.