Community | University 

June 02, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google Lens Integration For YouTube Shorts
   (Visual search just leveled up. Point. Snap. Shop. And maybe vibe check your ex’s new fits.)

2. X’s new DM feature, XChat, is rolling out in beta
   (Slide in, but with an AI wingman.)

3. Gen Z is increasingly turning to ChatGPT for affordable on-demand therapy
   (Can’t afford therapy? Just overshare with ChatGPT—it’s the only one who always listens.)

The Growth joke of the day

An AI assistant went on a date and got ghosted—
turns out even bots can’t predict human behavior. 👻

Embark on our upcoming thrilling virtual journey!

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In today’s “post-traditional SEO” landscape, your blog holds immense potential beyond just sharing your thoughts or documenting the company’s events. Understanding how to strategically monetize your content and audience is the key to unlocking financial freedom and building a thriving online business. This workshop cuts through the noise, focusing on what truly drives results and sustainable income.

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What's New in Growth Hacking/Growth Marketing?

Strategies

• Video game union announces first contract with Microsoft
  Unionized quality assurance testers at video game holding company ZeniMax announced Friday that they have reached a tentative contract agreement with Microsoft, which acquired ZeniMax in 2021.

• Elon Musk is lobbying lawmakers on driverless vehicle rules
  This time, he’s on the other side, lobbying lawmakers on legislation related to autonomous vehicles, according to a report by Bloomberg that cited unnamed sources.

• Apple’s US App Store topped $400B in developer billings and sales in 2024
  App Store ecosystem has generated $406 billion in developer billings and sales in 2024 — a figure that’s nearly tripled in size since 2019, when it then generated $142 billion.

• Why marketers are rethinking SEO, ad buying, and data use
  Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO.

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  People
  

• Expedia Embraces AI for Travel Planning

  Expedia's Chief Marketing Officer Jochen Koedijk discusses how the company is adapting to AI-driven changes in travel planning, including integrating AI tools to enhance user experience and streamline bookings.
  

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What's New in Artificial Intelligence (AI)

• Google quietly released an app that lets you download and run AI models locally

  Last week, Google quietly released an app that lets users run a range of openly available AI models from the AI dev platform Hugging Face on their phones.

• Meta plans to automate many of its product risk assessments

  An AI-powered system could soon take responsibility for evaluating the potential harms and privacy risks of up to 90% of updates made to Meta apps like Instagram and WhatsApp, according to internal documents reportedly viewed by NPR.

• For the love of God, stop calling your AI a co-worker
  A growing number of startups are anthropomorphizing AI to build trust fast — and soften its threat to human jobs. It’s dehumanizing, and it’s accelerating.

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