Community | University 

Hello, GrowthHackers! 

This week’s edition is packed with powerful growth tools, expert insights, and exciting community events. Check out the highlights and get ready to dive into fresh strategies and trends that can drive your growth forward! 🚀

In this edition:

• 💡 50 Excel Hacks

• 📈 Google’s Core Update

• 🆕 Perplexity Ads Debut

• 🦾 OpenAI's Operator

• 📊 Measuring Product-Market Fit

• 🚀 Winning Clients with Outbound

TOGETHER WITH HUBSPOT

Transform Your Excel Skills with 50 Pro Hacks (+ Free Templates)

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• Master 50 essential Excel tricks with step-by-step GIF tutorials

• Create stunning data visualizations using done-for-you graph templates

• Learn time-saving shortcuts the pros use daily

• Access game-changing formulas and functions explained simply

Ready to revolutionize your Excel workflow?

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🚀 What's New?

📅 Upcoming Community Event: Join us on November 2st at 11:30 AM PT for an exclusive AMA with outbound expert Chris Marin, CEO of Convert.AI! If you’re looking to master outbound campaigns, create compelling email sequences, and connect with high-value prospects, this is the session for you. Register now and submit your questions!

📈 Google’s November 2024 Core Update: Google has launched its November 2024 core update, focusing on content quality, transparency, and relevance. Contrary to popular belief, Google isn't penalizing AI-generated content as long as it provides real value. It’s not about who writes it—AI or human—but whether the content is useful. This update aims to reward sites with genuinely helpful content while reducing the visibility of low-value articles. Stay mindful of quality, avoid spammy tactics, and give it some time to see the effects before making major changes.

🆕 Perplexity Introduces Ads to AI Search Platform: AI-powered search engine Perplexity is experimenting with ads, starting with “sponsored follow-up questions” in the U.S. The ads, featuring partners like Indeed and Whole Foods, are labeled and positioned alongside AI-generated answers. Perplexity emphasizes that ads won't impact answer quality or user privacy, aiming for a sustainable revenue model beyond subscriptions. This move contrasts with OpenAI's ad-free ChatGPT Search, while Google has also started piloting ads in its AI search.

📢 OpenAI's AI Agent Could Debut in January: OpenAI is reportedly close to launching "Operator", an AI agent tool that could take actions directly on a user's computer. Expected in January as a research preview, Operator may compete with other AI agents like Anthropic's Computer Use and Google's rumored tool. Bloomberg hints it could act as a general-purpose assistant executing tasks in a web browser. This launch could mark OpenAI's entry into the expanding space of AI agents beyond simple conversational capabilities.

TOOLS

🛠️ Trending Growth Tools

Dashbreeze: Create and share a fully functional dashboard with real-time data in minutes - no coding or complex setup needed.

Segwise:  AI copilot for games and apps, monitor your campaigns, creatives, and LiveOps changes like new app versions and experiments to catch issues before they drain your budget and sink your app retention.

Buzzabout: Win more customers by understanding their pains, gains, and thoughts. AI-driven tool that extracts real-time insights from billions online conversations on social media.

TUTORIALS

🧭 Guides & Tutorials

• How to explain the difference between growth hacking and growth marketing

• How to run a PMF survey

• How to win your first users for your SaaS

• How to split test in PPC

• How to scope automation projects

COMMUNITY

💬 Forum

Have a question for the community? Post it now!

COMMUNITY

📝 Member Posts

Jobs to Be Done: Comparing Different Frameworks

By Oleg Yakubenkov

Jobs to Be Done (JTBD) is a well-known theory that examines products through the lens of the work customers “hire” them to do.The concept has led to numerous interpretations, some of which evolved into complete frameworks.

In this article, we will examine the primary interpretations of JTBD and the frameworks built on them: Clayton Christensen’s original theory, Bob Moesta’s Demand-Side Sales framework, and Tony Ulwick’s Outcome-Driven Innovation. We will also explore their differences and assess their suitability for various products and tasks.  Read Post

Innovative Content Marketing Strategies

By Biswajut Barman

Content marketing has changed a lot since it first started. What began as simple blog posts and newsletters has now grown into a complex system with various types of content, powered by advanced technology and data-driven insights. Read Post

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