Community | University 

May 12, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Mark Zuckerberg’s AI ad tool sounds like a social media nightmare

2. Meet Posha, a countertop robot that cooks your meals for you
   (Posha can cook, but can it make the bed too? Asking for a friend...)
   

The Growth joke of the day

Marketer: Can’t we just use AI to manage our sales funnel for us?
Alexa: I found four places that sell funnel cakes close to you.

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What's New in Growth Hacking/Growth Marketing?

Strategies

• The web series is back — only this time, they’re TikToks
  Once driven by YouTube, original scripted web series are finding a new home — and marketing opportunity — on TikTok, reshaping creator-driven digital strategies.

• Amazon unveils Vulcan robot to transform warehouse job roles
  Amazon introduced a “feeling” robot named Vulcan designed to perform ergonomically challenging warehouse tasks. Human roles are shifting to robot monitoring and maintenance. This shift hints at the evolving skills needed in the workforce.

• AI Has Upended the Search Game. Marketers Are Scrambling to Catch Up.
  Artificial intelligence is rapidly reshaping online search, challenging traditional marketing strategies. Search engines like Google and Bing now display AI-generated summaries above other results, while platforms such as ChatGPT are becoming direct information sources for users.

• Fragrance Personalisation Booms as TikTok Drives Discovery
  Rising interest in perfume discovery sets and niche scent branding shows how TikTok content creation fuels personalized product growth. Fragrance brands increasingly focus on digital storytelling to capture engagement and conversions.

• DOJ seeks forced breakup of Google digital ad businesses to 'terminate' monopolies
  The U.S. Department of Justice (DOJ) has called for the divestiture of two major digital advertising businesses operated by Google—Ad Exchange (AdX) and DFP publisher ad server—arguing that these entities constitute illegal monopolies.

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  People

1. Instacart CEO Fidji Simo heads to OpenAI
   Instacart CEO Fidji Simo joins OpenAI as CEO for Applications to help scale traditional company functions, signaling a growth-focused AI leadership development.

2. 11x CEO Hasan Sukkar steps down
   Following misuse of client logos in marketing, Hasan Sukkar transitions from CEO to non-executive chairman after branding credibility concerns, highlighting growth marketing accountability.

Upcoming Free Webinar!

Learn how to carve out a unique market position, defend your niche, and drive sustainable growth. Whether you're a founder or marketer, this session will give you the tools to create your micromonopoly and elevate your business.

May 21, 2025 | 9AM PT - 12PM ET - 5PM GMT - With Theo

Don’t miss out on this opportunity to supercharge your growth!

What's New in Artificial Intelligence (AI)

1. Google’s AI Demand Spurs Infrastructure Innovation

   Google’s nuclear energy partnership also illustrates AI’s growing role in strategic investment. Energy demand showcases a broader tech trend of linking AI development to national and corporate infrastructure priorities, affecting how AI services are marketed, scaled, and delivered.

2. Samsung Electronics promotes AI technology for TVs in landmark outdoor ads

   Samsung Electronics Co. has launched a large-scale outdoor advertising campaign in Seoul to promote its AI-powered television technology.

3. Discuss AI Boom with Joy on May 12
   An event titled "Discuss AI Boom with Joy" is scheduled for May 12, focusing on the rapid advancements and implications of artificial intelligence.

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