Community | University 

Sep 03, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. New Details Emerge About Meta’s ‘Hypernova’ Smart Glasses
   (From Ray-Bans to revenue streams—smart glasses aren’t about style, they’re about capturing the next interface for attention.)

2. TikTok Continues to Grow in EU, Reduces Moderation Staff
   (TikTok is betting reach > regulation for now.)

3. ChatGPT's reckoning is here
   (The honeymoon is over.)

The Growth joke of the day

Marketing budget approved: $500.
Goal: Beat Nike. 😂

What's New in Growth Hacking/Growth Marketing?

Strategies

• How To Measure Content Revenue and Prove Success

  Introduces a new framework for calculating ROI from content instead of focusing on vanity metrics like traffic and clicks. Tactics include classifying content by ROI and forecast modeling.

• Google avoids break up, but has to give up exclusive search deals in antitrust trial

  Google will not be forced to break up its search business, but a federal judge has tentatively ordered other changes to the tech giant’s business practices to keep it from further anticompetitive behavior.

• WhatsApp fixes vulnerability used in zero-click attacks

  WhatsApp says it has issued an update to patch a vulnerability that has been used in conjunction with an Apple vulnerability to target specific users and compromise their devices.

  Reportedly, attackers used this exploit against dozens of WhatsApp users, and WhatsApp has notified those affected

• Klarna revives IPO plans, aims to raise $1.27B

  Klarna revives IPO efforts amid business recovery; its BNPL growth strategy plays a key role in investor communications, pointing to long-term growth.

  ____________________________________________________________

  People

  Not many movements from our fellow Senior Growth Marketers today 🫠 

Start Here. Learn Together. Grow Always.

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like Growth Hacking.

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Learn from real-world experiments and proven frameworks Start your journey—grow faster, together.🤘

What's New in Artificial Intelligence (AI)

• Tesla’s 4th ‘Master Plan’ reads like LLM-generated nonsense

  Tesla’s new AI-focused roadmap aims to push robotics and clean energy but receives criticism for its vagueness, suggesting it reads like LLM-generated fluff.

• 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

  Debunks common myths about AI in marketing and provides guidance on smarter AI prompt engineering for better ROI from AI-generated content.

Want to become a marketing GURU?

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You can expect to walk away with new email strategies, the very latest digital trends, and how to step up your email performance. But don’t worry, we also like to have fun (dance contests, anyone?)

Don’t miss out. Join us on Nov 6th & 7th for the largest virtual & free email marketing conference.

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