Growth Got Spicy: Google Levels Up, TikTok Goes Local, Perplexity Gets Sued ☕️

Short. Smart. Addictive.

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Dec 05, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

  1. Google Adds AI-Powered Configuration To Search Console

    (Configure AI? I’m still configuring my life.)

  2. TikTok Launches Nearby Content Feed in Europe

    (Europe is about to discover how weird its neighbors really are.)

  3. Chicago Tribune sues Perplexity
    (Perplexity entering its legal drama era.)

The Growth joke of the day

Google said, “I’ve added AI configuration,”
SEO said, “Great… another setting I pretend to understand.” 😭

3-Minute News Bulletin with Roxie

This week's 🙌 News Bulletin explores:
AI Race Heats Up as OpenAI, Google, and Tech Giants Drive Innovation and Security

The AI race is heating up fast.

OpenAI hits “code red” to supercharge ChatGPT. Titan OS raises $58M to dominate Connected TV. AWS re:Invent pushes agentic AI and next-gen cloud.

But acceleration comes with risk: new research shows LLMs can be poisoned with just 250 documents making AI security a growth priority.

Meanwhile, TikTok’s Q5 window, Snapchat’s holiday playbook, and Threads’ new sharing tools reshape how brands win attention.

The message is clear: AI is evolving daily adapt fast or fall behind.

What's New in Growth Hacking/Growth Marketing?

Strategies

  • Meta centralizes Facebook and Instagram support, tests AI support assistant
    Meta is launching a new centralized support hub for Facebook and Instagram users, the company announced on Thursday, adding that its prior support options haven’t “always met expectations.” Within the hub, users will find tools to report an account issue, recover an account they’ve lost access to, and get answers via AI-powered search and an AI assistant.

  • Zuckerberg prepares to abandon Metaverse dream

    Meta Platforms Inc.’s Mark Zuckerberg is expected to meaningfully cut resources for building the so-called metaverse, an effort that he once framed as the future of the company and the reason for changing its name from Facebook Inc.

  • Google Maps Lets Users Post Reviews With Nicknames

    Google Maps now allows users to leave business reviews using a custom nickname and avatar, rather than their real name. This update is rolling out globally and is expected to encourage more reviews in privacy-sensitive sectors such as legal, medical, and financial services. Reviews remain tied to accounts for spam protection.

  • Meta reportedly plans to slash Metaverse budget by up to 30%

    Meta may be planning to make serious cuts to its Metaverse division, Bloomberg reported, citing anonymous sources.Company executives are mulling slashing the virtual reality platform’s budget by up to 30%, the report said, adding that any reductions would also include layoffs.

  • A huge chunk of the internet went down for the second time in a month

    Internet users reported massive outages across platforms using Cloudflare, including Zoom, Canva, LinkedIn, and even DownDetector.Cloudflare provides services to major websites, including Discord, Notion, X, Spotify, Canva, GitHub, and Stack Overflow.

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People

  • After Neuralink, Max Hodak is building something stranger

    Six years ago, I asked Sam Altman at a StrictlyVC event in San Francisco how OpenAI, with its complicated corporate structure, would make money. He said that someday, he’d ask the AI. When everyone snickered, he added, “You can laugh. It’s all right. But it really is what I actually believe.”

What's New in Artificial Intelligence (AI) 

  • Meta Launches AI-Powered Account Support Options

    Meta introduces a centralized support hub on Facebook and Instagram, powered by AI, providing improved access to common account help topics, tracking issues, and enhanced AI-driven support for account recovery. This should increase transparency and improve the support experience for billions of users.

  • Amazon’s new Kindle Scribe and Kindle Scribe Colorsoft launch

    Amazon launches a new Kindle Scribe with enhanced features and the first-ever color e-ink model, both designed to improve digital reading and note-taking. Noteworthy features include AI-driven note summaries and the ability to query books with an “Ask this Book” feature, highlighting the integration of AI to enhance reading and productivity experiences.

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