Community | University 

Mar 11, 2026

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. YouTube surpasses Disney, Paramount, WBD in 2025 ad revenue

   (Creators quietly winning the media wars.)

2. Meta urged to boost oversight of fake AI videos

   (Deepfakes forcing platforms to grow up fast.)

3. Apple now makes 1 in 4 iPhones in India
   (The global supply chain shifting in real time.)

Joke of the Day

Why do brands love YouTube ads?
Because the skip button is still cheaper than TV.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Organic search is fundamentally disrupted. Here’s what to do about it.

  When your organic traffic decreases while impressions rise, it's a clear sign that AI is referencing your content without generating clicks. If both metrics are declining, your content is being overlooked. In both scenarios, the search behavior that underpinned your marketing strategy has shifted. Relying on traffic to bounce back is not a viable plan.

• Why the future of marketing looks like product management

  Marketing leaders are confidently transitioning from focusing solely on channel optimization to embracing a product-centric approach. They are seamlessly integrating media, user experience, data, and outcomes throughout the entire customer journey.

• How shaping AI buying can boost B2B CMO strategic influence

  With AI taking the lead in assessing vendors ahead of buyers, CMOs who manage structured data, evidence, and category language effectively can significantly impact which vendors make it to the shortlist.

• AI speeds up CX, but alignment still decides success
  AI significantly enhances the speed and scale of customer experience decisions. However, it does not address the underlying organizational alignment issues that often lead to CX failures.

• B2B Buyers Trust Peers Over AI Chatbots

  A survey of B2B decision-makers reveals that peer recommendations are trusted almost twice as much as AI chatbots, while white papers are considered the least valuable.

  ___________________________________________________________

People

• TikTok showcases 8 women creators for Women’s History Month

  On the vibrant stage of TikTok, eight remarkable women took the spotlight on International Women’s Day, March 8th, as the app celebrated Women’s History Month with flair. This digital festivity aimed to illuminate the influential role women play in shaping the app's most captivating trends, while also underscoring TikTok's commitment to amplifying their voices.

Build AI that wins⚡️

Compete for $10,000 in the Zerve AI 2026 Hackathon.
Sign up today and get $10 for the first 100 sign-ups plus free Zerve credits 
to build and ship more projects.

What's New in Artificial Intelligence (AI) 

• Amazon launches its healthcare AI assistant
  Amazon is expanding its Health AI assistant to its website and app. Previously, it was only available through the One Medical app, which Amazon acquired for $3.9 billion in 2023.

• NVIDIA and ComfyUI Streamline Local AI Video Generation for Game Developers and Creators at GDC
  ComfyUI's App Mode view, NVIDIA RTX Video Super Resolution, and the latest NVFP4 models are making AI-driven video generation more accessible than ever.