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Growth Update: Passage Indexing Insights, AI Citation Transparency, and the Shift to Demand SEO☕️

Short. Smart. Addictive.

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Feb 16, 2026

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

  1. Google Shows How To Check Passage Indexing
    (It’s not the page ranking. It’s the paragraph)

  2. Bing Now Shows Which Pages Get Cited in AI Answers
    (Finally, receipts for AI answers)

  3. From Performance SEO To Demand SEO
    (Demand SEO = make them look for you)

The Growth joke of the day

Why did the marketer stop obsessing over page rankings?
Because Google started ranking the paragraph instead.

What's New in Growth Hacking/Growth Marketing?

Strategies

People

Did you hear?
The GrowthHackers New Podcast is live!🎙️

A Founder’s Journey in Microscope

In this episode, we sit down with Jack, the 22-year-old founder of ARK-STEM — the global community and marketplace built by STEM lovers, for STEM lovers.

ARK-STEM is a dedicated platform where makers, engineers, and innovators can share projects, collaborate, sell inventions, and preserve what they build in a way that’s deeper and more enduring than fleeting social posts or video snippets.

Jack opens up about his journey from a young tinkerer to launching a platform that bridges community, creativity, and commerce.

Are you ready?

What's New in Artificial Intelligence (AI) 

Hiring in 8 countries shouldn't require 8 different processes

This guide from Deel breaks down how to build one global hiring system. You’ll learn about assessment frameworks that scale, how to do headcount planning across regions, and even intake processes that work everywhere. As HR pros know, hiring in one country is hard enough. So let this free global hiring guide give you the tools you need to avoid global hiring headaches.