Community | University 

Jan 12, 2026

Hello, GrowthHackers

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Instagram says there’s been ‘no breach’ despite password reset requests
   (Instagram gaslighting era continues)

2. Google removes AI Overviews for certain medical queries
   (Probably the most responsible AI update we’ve seen in a while)

3. Quantifying Human-AI Synergy
   (Human + AI = productivity)

The Growth joke of the day

Why did the SEO expert bring a doctor to the website audit?
Because after Google removed AI Overviews, the site needed a second opinion.

What's New in Growth Hacking/Growth Marketing?

Strategies

• inDrive turns to ads and groceries to diversify revenue
  Known for its bidding-based approach to fares, inDrive is deepening its push beyond ride-hailing by rolling out advertising across its top 20 markets and expanding grocery delivery to Pakistan, executing on a “super app” strategy outlined last year to build new revenue streams and boost engagement while sustaining growth in price-sensitive markets.

• PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

  Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities.

• Apple Confirms iPhone Attacks
  Apple’s warning could not be any clearer as mercenary spyware developers successfully compromise iPhone yet again. Two vulnerabilities were urgently patched ahead of the holidays. But the data three weeks later suggests most iPhones can’t be fixed unless they are upgraded, despite warnings that these spyware attacks will now intensify.

• YouTube is no longer optional for SEO in the age of AI Overviews

  If YouTube still sits in the “nice-to-have” category of your SEO strategy, you are quietly ceding visibility in both traditional rankings and Google AI Overviews to competitors.

  ____________________________________________________________

People

• Shopify CEO Tobi Lutke Highlights AI Agentic Shopping’s Personalized Discovery Capabilities

  Shopify's CEO emphasizes how agentic AI enables highly personalized product recommendations, enhancing consumer delight and growth marketing opportunities.

• Meta hires former Trump advisor Dina Powell McCormick as president and vice chair

  Meta announced on Monday that it has appointed former Trump advisor Dina Powell McCormick as president and vice chairman of the company. Meta said Powell McCormick will be a member of the company’s management team and will help guide Meta’s overall strategy and execution.

Start Here. Learn Together. Grow Always.

Dive into the future with topics like Growth Hacking.

Discover our courses designed for doers, builders, and growth-minded teams.
Learn from real-world experiments and proven frameworks

Are you ready to start your journey and grow faster, together?🤘

What's New in Artificial Intelligence (AI) 

• How the Sleepbuds maker, Ozlo, is building a platform for sleep data
  Ozlo, the maker of comfortable, easy-to-use Sleepbuds that drown out outside noise so you can get better rest, is turning its product into a platform.

• OpenAI is reportedly asking contractors to upload real work from past jobs

  This appears to be part of a broader strategy across AI companies that are hiring contractors to generate high-quality training data in the hopes that this will eventually allow their models to automate more white-collar work.

Better prompts. Better AI output.

AI gets smarter when your input is complete. Wispr Flow helps you think out loud and capture full context by voice, then turns that speech into a clean, structured prompt you can paste into ChatGPT, Claude, or any assistant. No more chopping up thoughts into typed paragraphs. Preserve constraints, examples, edge cases, and tone by speaking them once. The result is faster iteration, more precise outputs, and less time re-prompting. Try Wispr Flow for AI or see a 30-second demo.

Start flowing free