Community | University 

Feb 02, 2026

Hello, GrowthHackers

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. TikTok Announces ‘TikTok Live Fest’ Event
   (TikTok turning livestreams into the new Coachella.)

2. AI layoffs or ‘AI-washing’?
   (Is it AI efficiency… or just budget season?)

3. LinkedIn Shares What Works For AI Search Visibility
   (If the AI can’t summarize you, it won’t surface you.)

The Growth joke of the day

Why did the SEO expert stop chasing keywords?
Because the AI said, “Just be clear, credible, and useful.”
And honestly… rude.

What's New in Growth Hacking/Growth Marketing?

Strategies

• OpenAI Asks ChatGPT Advertisers for $20K in Commitments

  OpenAI is informing advertisers who are interested in placing their promotions within ChatGPT responses that they’ll be required to commit at least $200k in spending up front to even be considered for the initial live launch.

• How Introvert Marketers Can Treat Job Hunting Like a Marketing Campaign

  Job hunting can feel like a full-time job, and an awkward one at that. Especially if you are an introvert marketer.But here’s the thing: you already know how to market something. You have done it for brands, products, and SaaS platforms. You understand funnels, CTAs, and positioning.

• Meta Announces Discovery Improvements for Creator Marketplace

  Meta has announced some updates for its Creator Marketplace, which enables brands to find relevant creators to work with on paid partnership campaigns.

• Customer experience is the ultimate growth strategy

  Customer expectations are rising fast. AI acceleration has reset what fast, personal and relevant mean. Economic pressure has made customers more selective about where they spend their time and money. The sheer volume of channels has made poor experiences easier to notice

• Carbon Robotics built an AI model that detects and identifies plants

  What is and isn’t a weed that needs to be eliminated in the field is determined by the eyes of the farmer and now, increasingly, by a new AI model from Carbon Robotics.

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People

• Why Tether’s CEO is everywhere right now
  If you read the news, you might have noticed a trend this past week. Tether CEO Paolo Ardoino talked with TechCrunch. Why did the man behind the stablecoin that everyone loves to hate launch a full-scale media blitz?

The Podcast Where Growth 
Actually Happens

At GrowthHackers, we believe the best insights come from the community itself.

That’s why for our next podcast episode,
"From Ideas to Impact: Building a Community Platform," 
we’re handing the mic to you. 🫵

Jack, the founder of ARK STEM, will be joining our next episode to discuss the journey of building platforms that matter.

What have you always wanted to ask a founder about community growth?
We’ll select the best ones to feature in the interview!

What's New in Artificial Intelligence (AI) 

• Meta Outlines AI-Powered System Improvements
  After posting its latest performance update yesterday, in which CEO Mark Zuckerberg shared his enthusiasm for the company’s coming AI-powered functions, Meta has now also outlined how its advancing AI systems are already driving performance improvement

• SEO Pulse: Google Explores AI Opt-Outs, Gemini 3 Powers AIOs
  Google explores letting sites opt out of AI search features, Gemini 3 becomes the default for AI Overviews, and Altman admits GPT-5.2 writing tradeoffs.

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