Community | University 

Feb 12, 2026

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Using AI For SEO Can Fail Without Real Data
   (Prompts don’t replace proof)

2. Apple’s Siri revamp reportedly delayed… again
   (Siri stuck in its ‘coming soon’ era)

3. Uber Eats launches AI assistant to help with grocery cart creation
   (AI building my grocery list better than I can)

The Growth joke of the day

Why did the SEO expert stop trusting AI?
Because it ranked number one… in its own imagination.

3-Minute News Bulletin with Roxie

This week's 🙌 News Bulletin explores:
Tech Giants Boost Digital Privacy and Security as AI Reshapes Media
and Marketing

This week’s News Bulletin shows how AI, privacy, and monetization are reshaping digital marketing.

Google expands privacy tools while pushing AI-powered search, OpenAI introduces ads inside ChatGPT, and marketers shift PPC budgets toward buyer intent. At the same time, platforms double down on safety, premium content, and consolidation.

The signal is clear: growth now depends on trust, authority, and visibility inside
AI-driven ecosystems.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google’s Ads Chief Details UCP Expansion, New AI Mode Ads

  Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026.

• 15 Fixes To Improve Low Conversion Rates In Google Ads
  Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page optimizations PPC managers can apply today.

• Why marketing automation platforms are becoming decision engines
  Marketing automation platforms aren’t just running campaigns anymore they’re learning, adapting and deciding what happens next in real time.

• Amazon’s new eero Signal keeps you connected to the internet when outages occur
  Amazon-owned eero‘s new $99.99 eero Signal 4G LTE, announced Wednesday, serves as an instant backup when your internet goes down, provided you have an eero subscription.

• Threads’ new ‘Dear Algo’ AI feature lets you personalize your feed
  Threads is introducing an AI-powered feature that lets users personalize their feed, the Meta-owned social network announced on Wednesday. The platform’s new “Dear Algo” feature lets users tell Threads what they temporarily want to see more or less of in their feed.

  ____________________________________________________________

People

• OpenAI policy exec who opposed chatbot’s ‘adult mode’ reportedly fired on discrimination claim

  Ryan Beiermeister, who served as OpenAI’s vice president of product policy, was fired in January.

Did you hear?
The GrowthHackers Podcast is live!🎙️

A Founder’s Journey in Microscope

Building a marketplace is widely considered one of the hardest challenges a startup can face. It requires a fragile balance of matching demand with supply get it wrong, and nothing works.
In our debut episode, "Building Goodbash From Pain Point to Marketplace," we go under the microscope with a founder who dared to implement it. We dive deep into:

• Synchronizing Supply & Demand: How to manage the complexity of multiple personas.

• Reducing Risk: Navigating high marketing costs and fragmented messaging.

• The Waiting List Myth: Do pre-launch strategies create real traction or just an illusion?

Designed for the doers, builders, and growth-minded teams in our community, this episode turns complex startup theory into a proven framework for success.

What's New in Artificial Intelligence (AI) 

• Your AI strategy fails without data and context
  Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context.

• How to design marketing organizations for AI learning and scale
  Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale.

Coupon Extensions Hate Us (And You’ll Love Why)

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Overpaid commissions to affiliates and influencers add up fast – Take back your margin.

After months of using KeepCart, Mando says “It has paid for itself multiple times over.”

Now it’s your turn to see how much more profit you can keep.

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