Level Up with ChatGPT Canvas 📝, Podcast Hacks 🎙️, and AI SEO Tips 🌐

Plus: 🔍 SearchGPT and the future of SEO, 🎥 Google’s new AI video tool, 📧 A/B testing tips for email success, and more!

Author

GrowthHackers Community
10 Oct • Estimated Reading Time: 10 minutes

In partnership with

Hello, GrowthHackers! 

Welcome to this week’s GrowthHackers Newsletter – filled with AI-powered updates, cutting-edge tools, and expert strategies for marketers. Discover how to transform your email flows, tap into Google’s new video tools, and gain insights from our AI Marketing Calls. And of course, some community wisdom. Ready to grow smarter and faster? Let’s dive in! 🚀

PS: Time is running out of you to participate in The State of Growth Survey and share your insights with the world of growth.

In this edition:

  • 📅 Join our AI Marketing Calls

  • 🔍 SearchGPT coming to ChatGPT

  • 📝 ChatGPT 4o Canvas Guide

  • 🎥 Google’s new AI video tool

  • 🌐 SEO strategies for AI answer engines

  • 🎙️ Turn written content into podcasts

It’s Not Too Late to Drive Black Friday Sales

Black Friday marks the most streamed period of the year on Roku, and Roku Ads Manager makes it easy to reach your audience during this all-important kickoff to the holiday season. Roku’s self-serve platform lets you set up, optimize, and measure CTV campaigns in real-time so you can focus on driving results. Plus, innovative ad formats like Action Ads let viewers instantly engage with your brand and even shop directly on-screen with a click of their remote – perfect for holiday shopping.

Join our 2x Month Zoom Call, Every Other Wednesday, 10 a.m. PT

Don’t miss out on our AI Marketing Call, happening every other Wednesday at 10 AM PT! Led by Chris Daigle and the GrowthHackers community, these sessions will dive into the latest AI tools, trends, and strategies in marketing. It’s your chance to stay ahead, ask questions, connect with like-minded professionals, and share how you are using AI with the community members. The next session is next week, on October 16th, and is 100% free. Subscribe now to join!

🚀 What's New?

🔍 OpenAI to Integrate SearchGPT into ChatGPT by Year-End: OpenAI's SearchGPT, initially launched as a prototype, will soon be part of ChatGPT by the end of 2024. According to Varun Shetty, OpenAI’s head of media partnerships, publishers won’t see ad revenue but will benefit from “significant incremental traffic” driven by new audiences. OpenAI aims to balance delivering direct answers with driving clicks back to publishers. SearchGPT’s integration could make ChatGPT a bigger player in search, emphasizing the importance of generative engine optimization (GEO) for SEO strategies moving forward.

🎥 Google Product Studio Adds AI Video Creation: Google has launched an AI-powered video generation tool in Product Studio, so faravailable to U.S.-based merchants. This feature helps create high-quality product videos quickly by transforming existing images into dynamic videos. Merchants can choose themes, customize audio, and tailor headlines to promote their products. Videos can be used across Google Ads, Merchant Center, or other marketing channels, offering a new way for merchants to create engaging content that can be valuable for those without a professional video team. Expansion to more countries is expected soon.

🎥 Meta Introduces AI Animation and Video Expansion Tools: At Advertising Week, Meta announced new AI-powered features for advertisers, including Image Animation, which brings movement to still images using text prompts, making ads more engaging. They also expanded Video Expansion tools, enabling advertisers to adapt video assets across formats with AI support. Additionally, Collections Ads now integrate creator content, allowing brands to use creator images or videos as “hero” assets, boosting engagement through authenticity.

TOOLS

🛠️ Trending Growth Tools

Generect: Find verified corporate emails at scale, validate catch-all domains, and integrate seamlessly with your outreach process

JobJump: Stand out in job interviews with personalized AI assistance.

Adsby 2.0: An AI copilot to optimize Google Ads that selects the right keywords, filters out negatives, and crafts high-performing campaigns.

TUTORIALS

🧭 Guides & Tutorials

🤖 Prompt Of The Week

Client Testimonial Template

Craft compelling client testimonials effortlessly. Uncover their challenges, solutions found, and benefits gained with precision.

Prompt

Create {number} variations of client testimonial template a website focused on {topic}. The template should capture the client's initial challenges or needs, the solutions or services provided by the website, and the outcomes or benefits experienced as a result. It should be structured to include a brief introduction of the client, a detailed account of their experience with the website, and a concluding statement that highlights their satisfaction and the impact of the services received. Additionally, include specific questions to guide clients in providing detailed and meaningful testimonials, such as asking about their initial challenges, the solutions provided, and the benefits experienced.

Source: PromptVault
COMMUNITY

💬 Forum

Q. How do you approach competitor research? What tools or methods have been most effective in understanding your competitors’ strategies?

A. "I start by checking out their website, social media, and content. I use tools like SimilarWeb and SEMrush to dig into their traffic and keywords. I also take a look at their ads using Facebook Ads Library and Google Ads Transparency. Social listening tools to help me see what people are saying about them. Then, I put it all together and create a positioning matrix to see where they stand compared to us in terms of messaging, strengths, and gaps. I’d love to hear how others are doing it and if anyone has tips on keeping things updated more easily"

💬 Join the discussion

Q. “For startups: How do you differentiate yourself from larger, more established competitors? What’s your strategy for gaining market share?” 💬 Join the discussion

Have a question for the community? Post it now!

❝

“Instead of trying to be everything to everyone, I narrow down on what makes my product unique—whether it’s a more personalized experience, better customer support, or solving a niche problem that others overlook.

Jake Earlinger, Community Member
COMMUNITY

📝 Member Posts

By Trina Moitra

Once you’ve identified conversion roadblocks, the real work begins: Translating those insights into effective interventions. This is where many optimizers encounter the complexities of A/B testing. The “messy middle” is fraught with challenges and to find out what those are and how frameworks can help, we ran a survey and sourced expert insights.

By Jude Nielson

Generating B2B leads is often seen as a major success, but it’s just the first step. The real challenge lies in what happens after that initial connection. If your follow-up is inadequate, you’re not just missing out on sales — you’re handing potential customers to competitors. Let’s explore how poor follow-ups can undermine your lead generation and how to avoid these pitfalls.

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