Community | University 

Oct 09, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Meta Updates Marketing API To Put More Focus on AI Targeting Tools
   (Meta’s turning every campaign into a machine-learning experiment.)

2. Are AI Tools Eliminating Jobs? Yale Study Says No
   (The jobs aren’t gone they’re just evolving. Right?)

3. Google ramps up its ‘AI in the workplace’ ambitions with Gemini Enterprise
   (Gemini’s not just coming for your search bar it’s coming for your workspace)

The Growth joke of the day

Why does it take marketers so long to order a pizza?
Because they have to run A/B tests to choose the best toppings.🚀

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
AI Reshapes Search Marketing and Digital Platforms in 2025

🚀 This Week in Growth: AI Reshapes the Web

From Google’s AI overviews redefining SEO to ChatGPT becoming a full-service app platform, the digital landscape is shifting fast. Search is no longer about clicks but about conversations and conversions, as brands race to optimize for AI visibility. OpenAI’s new integrations with Spotify and Canva hint at an AI-driven commerce era, while Anthropic and IBM join forces to bring enterprise AI to the next level.

On the social front, Instagram’s Friend Map rolls out in India, blending connection with privacy, and Meta tightens its EU ad policies. Meanwhile, Otter.ai evolves from transcription to enterprise intelligence, and marketers are urged to master mobile where simpler words and sharper messaging can bridge the 8% conversion gap.

The takeaway: 2025’s growth edge lies in adapting to AI-first search, smarter content, and human-centered simplicity.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google AdSense Replaces Ad Networks With Authorized Buyers

  Google is changing AdSense controls by replacing Ad Networks blocks with new Authorized Buyers controls. This enables greater oversight and allows new buyers by default, affecting programmatic buying and potentially growth strategies for publishers and marketers.

• Base Power raises $1B to deploy home batteries everywhere

  Home energy startup Base Power raises $1B at $3B valuation, leveraging Texas’ deregulated utility market and reducing battery storage entry costs demonstrating growth hacking in a competitive utility sector via new pricing and distribution models.

• X Updates Video Player UI, Improves Grok Video Generation

  X has got a new design for the interaction display on videos within its dedicated video tab, which puts more focus on the playback controls at the bottom of the screen.

• Google revises employee health policy after backlash over AI tool

  Google recently faced internal and public scrutiny after reports indicated the company's new health benefits policy appeared to condition employee health coverage on sharing sensitive medical data with a third-party, AI-powered platform called Nayya.

  ____________________________________________________________

People

• OpenAI’s Nick Turley on transforming ChatGPT into an operating system

  Interview with Nick Turley on plans to turn ChatGPT into a platform/OS with third-party apps, opening up to e-commerce, and transforming how businesses build and reach consumers through AI-driven chat interfaces.

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What's New in Artificial Intelligence (AI) 

• TikTok Outlines Its Evolving Efforts To Detect Underage Users

  TikTok outlines new AI-powered age verification systems and regulatory trends driving it to identify and ban underage users, an AI-driven approach essential to compliance and brand safety in digital marketing campaigns.

• Sora’s downloads in its first week was nearly as big as ChatGPT’s launch

  After OpenAI’s video-generating app Sora surged to the No. 1 position on the U.S. App Store, it has now, technically, experienced a bigger first week than ChatGPT on iOS, according to new data from app intelligence provider Appfigures.

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