Community | University 

July 01, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. OpenAI Leadership Responds to Meta Offers: ‘Someone Has Broken Into Our Home’
   (OpenAI’s leadership isn’t mincing words: this isn’t recruiting—it’s war. )

2. Tesla sends driverless Model Y from factory to customer to promote its robotaxi tech
   (From factory floor to front door—no driver needed.)

3. Instagram now lets you share Spotify songs with sound to Stories
   ( Insta just made it easier to soundtrack your scroll)

The Growth joke of the day

Growth marketers don’t cry.
They optimize their emotional funnel. 💁🏻

What's New in Growth Hacking/Growth Marketing?

Strategies

• Google Rolls Out June 2025 Core Update

  Google began deploying its June 2025 core update, which will last up to three weeks. Marketers and SEOs are advised to monitor significant ranking shifts and consider long-term content quality strategies.

• Klue lays off 40 percent of staff as startup faces internal and external AI pressure
  Has reportedly laid off 85 employees, which accounts for approximately 40% of its workforce. The Vancouver-based startup sells software products that use artificial intelligence for business intelligence.

• Social Video Is Not PPC Video
  Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns.What works organically on TikTok or Instagram often falls flat in performance-driven environments like YouTube Ads or Performance Max.

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  People

• X Hires New Head of Product to Re-Ignite Growth

  Nikita Bier, known for viral apps tbh and Gas, joins X (formerly Twitter) as Head of Product to foster growth, improve relevance through AI-aided timelines, and possibly integrate social engagement tools.

Upcoming Webinar!

This isn’t just a webinar, it’s your blueprint for sustainable success in a world of boom-and-bust cycles and short-lived digital virality.

Discuss how while marketing fundamentals have remained the same, consumer behaviour and the balance between tactics and strategy has shifted.
Join Andrew Temes, a seasoned brand strategist and marketer, for an eye-opening session that reveals why understanding customer behavior is only the beginning—and how timeless strategy consistently outperforms fleeting tactics.

LIVE WEBINAR | JULY 3, 2025 | 9AM PT - 12PM ET - 5PM GMT
With Andrew Temes Founder & Principal Executive Marketing Academy.

What's New in Artificial Intelligence (AI)

• Meta Wins Case Over Its Use of Copyright-Protected Content to Train AI
  One of the most significant (yet less flashy) considerations of the new wave of generative AI tools is the copyright implications of such, both in terms of usage (can you own the rights to an AI-generated work?) and generation (are AI projects stealing artists’ work?).

• Airial incorporates influencer content and vertical search into AI-driven travel planning

  Airial supports travel plans inspired by social media, letting users input content links (e.g., TikTok, blogs) and generating itineraries around them—innovative for influencer marketing and AI personalization.

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