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Next Episode in Growth: Google Ad Click Share Rises, Instagram Scheduling Expands, X Tests Topic Feeds ☕️

Short. Smart. Addictive.

Mar 02, 2026

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

  1. Google Text Ad Click Share Rises Sharply In Some Verticals
    (Performance marketers feeling validated right now)

  2. Instagram opens up content scheduling to all users
    (Creator tools going mainstream)

  3. X tests experimental topic feed filter
    (Less scroll, more signal)

The Growth joke of the day

Why did the marketer love topic feed filters?
Because for the first time, the algorithm needed their permission.

What's New in Growth Hacking/Growth Marketing?

Strategies

  • Google looks to tackle longstanding RCS spam in India but not alone
    As persistent spam complaints have clouded Google’s Rich Communication Services (RCS) push in India, the company is turning to deeper carrier integration to bolster protections on the platform.

  • Anthropic’s Claude reports widespread outage
    Anthropic experienced widespread disruptions on Monday morning, with thousands of users reporting problems accessing Claude services.

  • What Q1 teaches us about buyer behaviour

    Most teams are stuck in AI limbo: endlessly trialing shiny tools, collecting anecdotes, and struggling to show impact. Growth teams know this movie. Every new channel looks promising until you put it through the grinder: define success, test small, measure hard, keep what compounds. That same mindset is exactly how to turn AI experiments into strategy.

  • Google’s Discover Core Update Finishes Rolling Out

    Google's February Discover core update is complete after a roughly 22-day rollout. Early data suggests fewer domains in top slots.

  • SaaS in, SaaS out: Here’s what’s driving the SaaSpocalypse
    One day not long ago, a founder texted his investor with an update: he was replacing his entire customer service team with Claude Code, an AI tool that can write and deploy software on its own.

  • Threads tests simplified DM connection in-stream
    The new process, which is currently in testing in the U.S. and Canada, will allow users to type “DM me” or “message me” in a post, which will then activate that term as a quick link into the Threads DM flow. ____________________________________________________________

People

Our next episode is live!🎙️
And Is about Media and Growth

A Founder’s Journey in Microscope

In this episode with Dean Arnett, we discuss the radical transformation of the global media landscape. We dive into how to scale content production without losing the human "spark," the ethics of synthetic media, and why the "Documentary Mindset" is the ultimate growth hack for modern brands.

Dean Arnett is an award-winning filmmaker and former BBC producer who now consults for global giants like the Associated Press and the Financial Times. He bridges the gap between decades of broadcast excellence and the cutting-edge tools of generative AI.

If you are a creator looking to scale, a brand trying to break through the noise, or a student preparing for a tech-driven media landscape, this episode is essential listening.

Can you handle the reality that awaits?

What's New in Artificial Intelligence (AI) 

  • What gets B2B brands cited in genAI answers
    A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers and where common GEO advice falls short.

  • OpenAI reveals more details about its agreement with the Pentagon
    After negotiations between Anthropic and the Pentagon fell through on Friday, President Donald Trump directed federal agencies to stop using Anthropic’s technology after a six-month transition period, and Secretary of Defense Pete Hegseth said he was designating the AI company as a supply-chain risk.

Wall Street Just Named the Most Crowded Trades of 2026

AI stocks. Metals. Crypto.

Surprise, surprise; gold crashed 16%. Silver plunged 34%. Bitcoin dropped to 1 year lows.

All supposedly "uncorrelated" assets moving in lockstep largely because of overleveraged margin.

JPM strategists warn that the same leverage is still a risk.

Those markets may be recovering now, but cascading liquidations could trigger quickly across several asset classes simultaneously.

So much for diversifying away risk, right?

But get this–

70,819 everyday investors have allocated $1.3 billion fractionally across 500+ exclusive investments. 

Not real estate or PE… Blue-chip art. Sounds crazy, right?

Now it’s easy to invest in art featuring legends like Banksy, Basquiat, and Picasso, thanks to Masterworks.

They do the heavy lifting from acquisition to sale, so you can diversify with the strategy typically limited to the ultra-wealthy.

(Past sales delivered net returns like 14.6%, 17.6%, and 17.8% on works held longer than a year.)*

*Investing involves risk.  Past performance is not indicative of future returns. Important Reg A disclosures: masterworks.com/cd