Community | University 

May 22, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google Meet is getting real-time speech translation
   (Language barriers? Deleted. )

2. What happens when artificial intelligence quietly reshapes our lives?
   (We didn’t get flying cars. We got personalized recommendations and invisible assistants. Maybe that’s more powerful.)

3. The U.S. tissue paper market is poised for growth due to rising hygiene awareness
   (The humble tissue is having its moment 💫 )

The Growth joke of the day

I tried to argue with Alexa, but she just kept saying, “Alexa is always right.”
Typical AI overlord behavior.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Meta Will Soon Enable Advertisers To Test Experimental AI Features
  Meta launches an Early Release program for select advertisers to beta test experimental AI ad features like automated video generation and content variations for Facebook, Instagram, and Threads.

• Googler’s Deposition Offers View Of Google’s Ranking Systems
  A Google engineer’s testimony revealed how handcrafted topicality systems, Chrome usage data, and other signals affect search rankings, providing marketers with rare insights into Google’s ranking architecture

• TikTok Adds a Dedicated AI Assistant for In-App Sellers
  TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app.

• YouTube Expands Voice Replies, Adds Shorts Quiz Sticker

  YouTube’s got a new quiz sticker for Shorts, while it’s also expanding the roll-out of voice replies on clips, providing another interaction option for viewers.

  ____________________________________________________________

  People
  

• Jony Ive Takes Creative Lead at OpenAI
  Apple design icon Jony Ive and his design firm are now steering creative control at OpenAI, focusing on consumer hardware and AI-driven projects 

Upcoming Free Webinar!
Our M&A Guru is back 🚀 

Join him for a high-voltage session on the Fastest way to hack growth using M&A. Think smarter, move faster, and unlock the kind of scale spreadsheets dream about. This isn’t just another webinar. It’s a blueprint for bold.

May 29th 2025 | 9AM PT - 12PM ET - 5PM GMT - With Peter Lang

What if there was a way to double or triple those desired results in half the time? That is the power of inorganic growth through M&A (Mergers and Acquisitions).

Are you ready to “Hack growth using M&A”?

What's New in Artificial Intelligence (AI)

• Google’s AI Mode rolls out to US, will add support for deeper research, comparison shopping, and more

  Google’s search experience evolves as AI Mode rolls out in the US, offering support for complex queries, in-depth research, shopping agents, virtual try-ons, and integration with Project Mariner and Gemini 2.5 technology.

• Android Studio adds ‘agentic AI’ with Journeys feature, Agent Mode

  Android Studio now includes Gemini-powered features like Journeys and Agent Mode, enabling developers to test apps and fix bugs using natural language, thus streamlining app development significantly.

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

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Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

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