Community | University 

Sept 04, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google brings Material 3 Expressive to Pixel 6 and newer devices
   (Design isn’t just aesthetics—it’s retention.)

2. OpenAI starts building out its app team
   (When infra is stable, distribution is next.)

3. Apple’s Siri upgrade could reportedly be powered by Google Gemini
   (Apple outsourcing Siri’s brain? Nice)

The Growth joke of the day

Coworker: Maybe we don’t need an A/B test.
Me, a growth hacker: Cool, let’s just guess our way to bankruptcy. 🧪

What's New in Growth Hacking/Growth Marketing?

Strategies

• The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift

  Some of the critical questions that are top of mind for both SEOs and CMOs as we head into a multi-search world are: Where is search going to develop? Is ChatGPT a threat or an opportunity?

• Instagram Updates Notification Ranking to Reduce Repetitive Alerts

  Instagram changes how it sends notifications to reduce user fatigue through machine learning. This impacts organic reach and engagement, prompting marketers to rethink notification strategies.

• Google’s NotebookLM now lets you customize the tone of its AI podcasts

  Google’s AI note-taking and research assistant NotebookLM now lets users customize the tone of their Audio Overviews, which are podcasts with AI virtual hosts that summarize and discuss documents shared with NotebookLM, such as course readings or legal briefs.

• Roblox expands use of age-estimation tech and introduces standardized ratings

  Roblox expands its AI-driven age-verification tech and partners with IARC for age/content ratings, boosting user trust and safety—a move that reflects proactive brand and growth strategy targeting regulation compliance and user experience.

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People

• xAI’s CFO is the latest executive to leave Elon Musk’s AI firm

  Mike Liberatore, xAI’s chief financial officer, has left the company, according to reporting from The Wall Street Journal. This marks the latest in a string of high-profile executive departures. 

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
Tech Trends and Insights Driving Innovation and Growth

⚡ Today’s Growth Pulse: From Billion-Dollar Bets to Experience-First SEO

OpenAI makes a $1B power move with Statsig, India launches a deep tech funding alliance, and Citymall reshapes e-grocery with $47M. Marketers get a fresh GrowthRocks playbook on ad copy, while MrBeast teases a telecom leap. TikTok and WhatsApp push deeper into messaging + AI, and Perplexity sparks a rethink on SEO: user value > keyword games.

What's New in Artificial Intelligence (AI) 

• LinkedIn Expands AI Hiring Assistant to More Regions

  LinkedIn expands its AI-powered Hiring Assistant tool globally, providing recruiters with automated candidate matching, scheduling, and evaluation tools. It’s a move that reflects AI's growing role in recruitment marketing and talent acquisition strategies.

• Meta Will Enable Users To Exclude Terms From AI Copy Outputs

  Meta adds brand control to AI-generated ad copy with a “Restricted Words” setting in Advantage+ campaigns. Marketers can now guide AI-generated content more precisely, leading to stronger brand safety and creative consistency.

Want to become a marketing GURU?

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