Community | University 

Hello, GrowthHackers! 

Get ready for another action-packed week with GrowthHackers! This edition is filled with must-know updates, expert tools, and actionable tutorials to help you sharpen your growth strategies.

In this edition:

• 🛍️ Perplexity Shopping

• 📊 Facebook Metric Shift

• 📢 Google Chrome Shakeup

• 🎥 YouTube A/B Tests

• 📐 Minimum Detectable Effect Simplified

P.S. Black November discounts are live at Growth University! 🎉 Get certifications to master growth, AI, and leadership with up to 70% off!

TOGETHER WITH ROKU

It’s Not Too Late to Drive Black Friday Sales

Black Friday marks the most streamed period of the year on Roku, and Roku Ads Manager makes it easy to reach your audience during this all-important kickoff to the holiday season. Roku’s self-serve platform lets you set up, optimize, and measure CTV campaigns in real-time so you can focus on driving results. Plus, innovative ad formats like Action Ads let viewers instantly engage with your brand and even shop directly on-screen with a click of their remote – perfect for holiday shopping.

Drive Black Friday Performance

🚀 What's New?

📅 Upcoming Community Event: Join us for our next AI Open Call on Wednesday, November 27th, at 10 AM PT! This free, interactive session is your chance to dive into the latest AI developments for marketing, share how you’re using AI at work, and get real-time answers to your questions from our expert, Chris Daigle. Don’t miss out—register now to save your spot! 🚀

🛍️ Perplexity Launches AI-Powered Shopping Search: Perplexity AI introduced a new shopping search feature powered by AI, designed to help users find products based on prompts, and even images for its Pro users. The tool leverages cutting-edge AI technology to provide personalized and accurate product recommendations, enhancing the online shopping experience. Is the future of online shopping?

📝 Google’s Gemini Chatbot Gains Memory Feature: Google’s Gemini chatbot now offers memory capabilities, allowing it to remember user preferences and interests for personalized interactions. Available to Gemini Advanced subscribers, this feature enhances the chatbot's usability and is part of Google One's AI Premium subscription.

📊 Facebook Adopts 'Views' as Primary Performance Metric: Facebook now uses 'views' as its main metric for all content, aligning with Instagram to simplify performance tracking. A 'view' counts each screen appearance, offering transparency for brands but limited insights for users.

📢 DOJ Proposes Google Chrome Divestiture to Address Search Monopoly: The DOJ recommends Google divest Chrome to curb its search dominance, aiming to foster competition. Restrictions on AI and Android usage are also proposed, which Google argues could harm users and developers.

🛠️ Trending Growth Tools

Taskia: A free project management tool designed to streamline workflows with task tracking, collaboration spaces, and goal-setting features. Perfect for aligning team goals and boosting productivity.

Dazzle: is an interactive PR platform that leverages advanced AI to secure top-tier media coverage. It matches your story with the most suitable journalists in minutes and automates research tasks, allowing you to focus on the rewards.

CSV from PDF: is an AI-powered tool that extracts data from PDF files and converts it into CSV format, streamlining data processing and analysis.

TUTORIALS

🧭 Guides & Tutorials

• How to A/B test your YouTube video intros

• How to shop with Perplexity Pro

• How to convert more visitors on your sales page with 5 ChatGPT prompts

• How to create article outlines with AI based on Google’s Top 10

• 8 strategic steps for setting and overseeing your SEO budget

COMMUNITY

💬 Forum

Have a question for the community? Post it now!

COMMUNITY

📝 Member Posts

How to run A/B test on Below-The-Fold Elements?

If you're running A/B tests below the fold (where users don’t see them until they scroll down), you might be introducing significant errors into your test results. Including all visitors in your test results—even those who never scrolled down to see your test element—can distort your data. This leads to inflated numbers and less meaningful conversion insights. Find out the solution on this post.

How to Wrap Your Head Around Minimum Detectable Effect (MDE) in A/B Tests? 

Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. The most common misunderstanding is that the MDE is the smallest lift in an A/B test that will be statistically significant. People with a pretty good understanding of these things might think, “How is that a misunderstanding? That’s what MDE is!” Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into MDE. Assuming 80% power, we would have to extend that definition to be “the smallest lift that will be stat sig 80% of the time”. This is where the common understanding starts to fall apart. Read Post

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