In this edition:

• Final Hours of Pre-Sale Discount: Fundamentals of AI for Digital Marketing

• The New SearchGPT Prototype

• How Google is Fighting Back Against Deepfakes

• A First Look at Apple Intelligence

• Shapermint’s $300M Revenue AI Ad Tool

• OpenAI's Text Watermark Dilemma

• Q2 Growth Reports by Meta, LinkedIn, Pinterest and more

• Top Q&A and Member Posts

• AI Prompt of the Week: Getting AI to Think Like a CRO Expert

Final Hours of Pre-Sale Discount: Fundamentals of AI for Digital Marketing

This course is the first in a series that will dive deep into AI for digital marketing. You will first learn the fundamentals of building AI literacy, and then explore how to apply AI in specific marketing functions.

Enroll now and get a 10% off pre-sale discount (ending in just afew hours)!

What’s New?

SearchGPT Prototype Is Here

OpenAI is testing a new AI search prototype called SearchGPT. This tool aims to provide faster and more relevant search experiences by combining AI models with traditional search elements. Users can expect answers with clear and relevant sources, alongside traditional search results. Stay tuned as OpenAI gathers feedback and refines SearchGPT! Read more.

Google Fights Back Against Deepfakes

Google is cracking down on deepfakes. They've updated search algorithms to bury deepfake content and made it easier to remove these fake images from search results. Read more.

A First Look At Apple Intelligence And Its (slightly) Smarter Siri

Get ready for a smarter Siri! Apple introduces "Apple Intelligence" in the iOS 18 preview, giving Siri a boost with on-device processing and a deeper understanding of your iPhone. Expect features like improved natural language processing, contextual awareness, and the ability to perform actions based on what's on your screen. Stay tuned for more details as Apple continues to refine this exciting new feature. Read more.

Shapermint’s AI Ad Tool Drives $300M Revenue

Shapewear retailer Shapermint leverages AI to streamline ad creation and fuel revenue. Their proprietary tool, Altair, helps them test ad creatives more effectively, leading to a projected $300 million+ in 2024 revenue. Read more

Forum 3’s New Spok Platform Wants To Be The Ultimate Marketing Tool For Small Brands

Forum3 launches Spok, an AI marketing tool designed for small brands. Spok combines data analysis, strategy, and campaign planning - aiming to be a one-stop shop for marketing success. Read more

Will OpenAI Watermark Text Created With ChatGPT?

OpenAI has had a system for watermarking ChatGPT-created text and a tool to detect the watermark ready for about a year, reports The Wall Street Journal. But the company is divided internally over whether to release it. On one hand, it seems like the responsible thing to do; on the other, it could hurt its bottom line. Read more

Quick Updates

Q2 Growth Reports are out: Check Out Meta's, Pinterest’s, Snapchat's, and LinkdIn’s user, engagement, and revenue growth.

Google enhanced product discovery options powered by AI. Read more

Canva acquired Leonardo.ai to boost its generative AI efforts. Read more

Reddit launched Lead Generation Ads Powered by Zapier. Read more

Meta is developing business AIs to enhance transactions. Read more

LinkedIn is adding company page verification badges. Read more

AI Prompt Of The Week

Getting AI to Think Like a CRO Expert

Prompt: "Act as a Conversion Rate Optimization specialist. Analyze our landing page targeting [specific audience] and provide a detailed improvement plan focused on increasing [specific goal, e.g., sign-ups, engagement]. Consider user behavior and current performance data."

Tips for Personalization:

• Set Clear Goals: Define your specific objectives, such as increasing sign-ups or reducing bounce rates.

• Target Audience: Describe your target audience, their pain points, and behavior patterns.

• Detailed Context: Include relevant data or insights about your current performance.

Example Prompt: "Act as a CRO specialist for an e-commerce landing page targeting millennials. Our goal is to increase the conversion rate for first-time visitors. Analyze the page and provide a detailed improvement plan considering user behavior and current performance data."

Community Forum

? Hi everybody, I have a question and I hope the community can support me. I am looking into ways for my team to get better in writing hypotheses for their growth hack ideas. Would you have any tips or resources to share? 

! For writing effective hypotheses for growth hack ideas, try using the "If [we do this], then [this will happen]" format. Be specific about the expected outcome and ensure the hypothesis is testable with clear metrics. For more resources, check out GrowthHackers.com and the book "Hacking Growth" by Sean Ellis and Morgan Brown.

! About the hypothesis structure, if it is what you ask, the main format is the "If _____ [I do this] _____, then _____ [this]_____ will happen. Where the consequence can be expressed in a numerical form. If we make the cancelation link more visible on the subscription page, the conversion will grow to 1.000 users per week.  Please observe that the measurement of the result is not given un a rate or % because an absolute number can be more accurate.
As for the quality of ideas, I recommend that, if you are at the very beginning of your growth process, you will have to analyze your data, the customer behavior of your best customers to create the profile, segments, and common actions of them. That's a very important way to identify possible low-hanging fruits and huge errors and improvements that you can assess immediately. 
If you are already running experiments, use the results and analysis of your successful test to formulate new ideas with a higher level of confidence and iterate to get more of the results of the learnings you have.

Have a question for the community? Post it now!

Member Posts

Comprehensive Guide to Life Science Marketing

By Dnyaneshwari Vedpathak

Life science marketing involves promoting products, services, and innovations in the life sciences industry, which includes biotechnology, pharmaceuticals, medical devices, diagnostics, and more. This specialized form of marketing aims to connect complex scientific advancements with the needs and interests of various stakeholders, such as healthcare professionals, researchers, investors, and patients. This post is a comprehensive guide to life science marketing, equipping both seasoned marketers and newcomers with the knowledge and strategies needed to succeed. Read post

Segmentation and Targeting: The Key to Effective Push Notification Campaigns for Mobile Apps

By Anjali Srivastava

In today’s hyper-connected world, where mobile devices are an integral part of daily life, the challenge for app developers and marketers is not just getting users to download their app, but also to engage them consistently. In this post, we will explore how segmentation and targeting can enhance your mobile app’s push notification campaigns, making them more personalized, relevant, and ultimately more effective. Read post

There is still time to be a part of our benchmark research with growth professionals. Your insights will be the foundation of a comprehensive guide covering digital marketing, product management, sales, AI and more. This research is adaptative and will change according to your background, so here is your chance to make your voice heard and feature your growth team's work in the State of Growth Report.

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