Community | University 

Sept 11, 2025

Hello, GrowthHackers! 

Welcome to your Weekly unfair advantage.

Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Growth Hacking: The Playbook for Non-Tech Founders
   (Growth isn’t about code—it’s about mindset.)

2. OpenAI announces AI-powered hiring platform to take on LinkedIn
   (Recruitment is the next network effect.)

3. Why is an Amazon-backed AI startup making Orson Welles fan fiction?
   (When AI funding outpaces product-market fit, you don’t get unicorns you get Orson Welles fanfic.)

4. 30 Articles per Week? Yes, Sure!
   (Quantity isn’t strategy but in the AI era, volume + velocity is the new moat if you can keep quality in check)

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
AI Overload Myths Debunked as Tech Giants Reshape
Digital Marketing and Devices.

🚀 This Week in Growth: Smarter AI, Sharper ROI & Bold Moves in Tech

In today’s GrowthRocks News Bulletin, we’re cutting through the noise of AI hype. Forget mass-publishing 30 AI articles a day—the new playbook is about quality, strategy, and trust at scale. GrowthRocks also drops a must-read ROI guide for CMOs, helping you finally nail attribution across SEO, paid, and social.

Apple shakes up the creator economy with the iPhone 17 Pro—a vlogging powerhouse—and teases the future of smartphones with the ultra-light iPhone 17 Air. But AI isn’t without risk: new research shows ChatGPT breaks links 3x more than Google, while Anthropic faces a record-breaking $1.5B copyright settlement.

On the social side, TikTok doubles down on commerce with new fulfillment options, while Snapchat bets its future on AR.
The landscape is shifting fast are you keeping up?

Latest Growth Hacking News

Strategies

• How EXACTLY to Calculate Digital Marketing ROI Per Channel

  ROI is nothing new in business. Finance teams track ROI on investments, operations monitor ROI on equipment, and sales leaders measure ROI on headcount. In these cases, ROI is usually straightforward: money in versus money out.

• Google: Your Login Pages May Be Hurting Your SEO Performance

  Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, redirects, and paywall markup.

• Google rolling out Flashcards, Quizzes, and redesigned Reports to NotebookLM

  Following the new Audio Overview formats last week, NotebookLM is rolling out Flashcards, Quizzes, redesigned Reports, and more learning tools today.

• SPAC Underscores Capital Innovation in Expensive Sectors

  Deep Fission’s alternative IPO path reveals the value of financial growth hacks for startups in capital-intensive fields, such as nuclear energy or deep tech, where scaling requires unconventional funding routes.

• Google AI Mode may become the default Google Search experience “soon.”

  Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.

Get Ready for our Upcoming Webinar!

This Isn’t Just a Webinar. It’s Your Viral Growth

Blueprint Join Theodore Moulos, CEO of GrowthRocks, for “The Art and Science of Viral Marketing”, where every tactic in your marketing stack gets rewritten with shareable growth in mind. No fluff—just actionable frameworks, psychological triggers, and classic virality mechanics you can test today.

📅 SEPTEMBER 18, 2025

🕛 9AM PT - 12PM ET - 5PM GMT

📣 LIVE WEBINAR

Join us and walk away with the tools, tactics, and mindset to make your next campaign impossible to ignore.

What's New in Artificial Intelligence (AI)

• Snapchat’s new Lens lets you create AI images using text prompts

  Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ Platinum and Lens+ subscribers.

• Google’s Gemini Deep Think Enables Long-Form, AI-Aided Strategy

  Gemini Ultra’s Deep Think allows strategic marketers to process larger context conversations — vital for long-form planning, brand strategy generation, and more complex digital decision-making.

• Publishers fear AI summaries are hitting online traffic

  The feature is a concern for newspapers and other media publishers, who have already seen much of their advertising revenue siphoned off by social media.

  In a tough market, readers coming via Google search is a valuable source of traffic.

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• The latest digital trends in email marketing & how to increase performance.

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