Community | University 

Sept 25, 2025

Hello, GrowthHackers! 

Welcome to your Weekly unfair advantage.

Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Google App Adds Search Live For Real-Time Visual Search
   (Visual intent is the new keyword.)

2. Value Ladder: What Is It & Why You Probably Need One
   (Funnels drive transactions.)

3. Threads Updates Profile Search Capacity
   (Someone is mirroring X)

4. Notion launches agents for data analysis and task automation
   (Notion just went from workspace to work partner.)

5. WhatsApp for iOS gets message reminders
   (Meta’s building habit loops into messaging.)

The Growth joke of the day

Told my client SEO takes time…
Now they’re asking if we can run it on same-day delivery. 🚀

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
AI Innovation Reshapes Marketing, Legal Services,
and Social Media Integration

🚀 This Week in Growth: AI Shapes Marketing, Branding, and Beyond

Brands are also leaning into AI-powered visuals, turning machine outputs into distinct, on-brand campaigns that scale recognition and engagement. In professional services, Superpanel secures $5.3M to streamline legal client intake, while Meta’s Llama models gain U.S. government approval, signaling AI’s role in enterprise and public sector transformation.

On the consumer front, Google Photos’ “Help me edit” introduces Gemini-driven voice and text editing for Android users. But as AI search expands, experts warn of bias and misinformation risks, urging brands to double down on quality content over quick fixes like llms.txt. Meanwhile, Google Discover evolves into a hybrid feed, merging social media and news to unlock new discovery opportunities for creators and marketers.

Latest Growth Hacking News

Strategies

• Why is white-label SEO reporting important?

  Explains the value of white-label reporting in agency-client relationships: saving time, building credibility, improving transparency, and scaling digital marketing operations.

• Microsoft adds Anthropic’s AI to Copilot

  Microsoft is leaning into its new partnership with OpenAI’s chief rival, Anthropic. Starting Wednesday, the software giant will incorporate Anthropic’s AI models into its AI assistant Copilot, which has previously been fueled mainly by OpenAI.  

• How to Get to the Top of Google Search Results (10 Tips)

  Actionable guide for digital marketers, covering strategies for SEO dominance in organic rankings and AI Overviews. Includes keyword research tips, on-page optimization, local citations, reviews, backlink building, mobile optimization, and technical SEO troubleshooting crucial for growth hackers aiming for search-driven growth.

• The SEO shift you can’t ignore: Video is becoming source material
  Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.

• AI Platform Founder Explains Why We Need To Focus On Human Behavior, Not LLMs

  Ray Grieselhuber, CEO of Demand Sphere, discusses why search is now entirely AI-powered, Google's data/index advantage, the need to focus on grounding data, and how marketers/SEOs must concentrate on human behavior rather than algorithm tweaks

Upcoming Webinar
Where Growth Meets Influence

Growth Meets Influence: Amplify Your Reach & Revenue ⚡️

When growth hacking and influence intersect, magic happens.
This event explores how influence can unlock new channels, accelerate trust, and scale outcomes.

🚀 LIVE WEBINAR
📅 02 OCTOBER 2025
🕛 9AM PT - 12PM ET - 5PM GMT

Join to leave with fresh strategies, ready-to-launch ideas, and connections that turn influence into momentum.

What's New in Artificial Intelligence (AI)

• Spotify to label AI music, filter spam and more in AI policy change

  Spotify on Thursday announced a series of updates to its AI policy, designed to better indicate when AI is being used to make music, to cut down on spam, and to make it clearer that unauthorized voice clones are not permitted on its service.

• Meta Gains Approval to Supply AI Services to US Government Departments

  Meta has been approved by the US General Services Administration to supply its AI services, including open-source Llama models, to US government entities, joining a shortlist of government-approved AI vendors. 

• Google now lets you share your custom Gemini AI assistants known as Gems
  Google is making it possible to now share your Gemini Gems custom AI assistants and experts designed for specific tasks the company announced on Thursday

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