Smarter Ads, Sharper Posts & One Skill AI Can’t Replace ☕️

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GrowthHackers Community
05 Aug • Estimated Reading Time: 6 minutes

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Aug 05, 2025

Hello, GrowthHackers! 

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Quick Hits

  1. Is Investing in Social Media Trends Worth Your Marketing Budget?
    (Trends are tempting, but without alignment to brand or strategy, they’re just noise.)

  2. Meta’s AI Upgrade Could Redefine Your Campaign Results
    (Time to revisit creative, targeting, and attribution.)

  3. Spotify raises subscription prices
    (Who will be the first to turn this into a retention growth hack?)

The Growth joke of the day

When marketing says “it’s working”
It means they changed 1 word in the CTA, got 0.3% more clicks, and now want a raise.😂

What's New in Growth Hacking/Growth Marketing?

Strategies

  • OpenAI says ChatGPT is on track to reach 700M weekly users

    ChatGPT’s impressive growth as a consumer app continues as the chatbot is on track to hit 700 million weekly active users this week, the company says.

  • New Instagram Metrics Reveal What Actually Drives Audience Growth

    These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s rolling out some updated metrics within the “Insights” tab, in order to give you more guidance as to what content is resonating with your audience.

  • More Startups Are Buying Other Startups

    Despite a pickup in IPOs, startup exits and funding are still harder to come by than in years past. Add to that an increasingly competitive landscape for AI startups, and it’s no surprise that we’ve seen an upturn in startups buying other startups this year.

  • ChatGPT adds mental health guardrails after bot 'fell short in recognizing signs of delusion

    Starting Monday, the popular chatbot app will prompt users to take breaks from lengthy conversations. The tool will also soon shy away from giving direct advice about personal challenges, instead aiming to help users decide for themselves by asking questions or weighing pros and cons.

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    People

  • Sergey Brin's AI Prompt Style: Tough Love or Growth Hack?

    Researchers tested whether threatening or tipping large language models affects performance. While accuracy increased for individual questions, there was no consistent improvement. They concluded prompting strategies should be clear and simple to avoid erratic results.

  • “Forget Everything Else”—Khosla Tells Gen Z to Master This One Skill

    The single most important skill for young workers at this moment is not specialization, but the ability to learn rapidly and adapt continuously. His reasoning is simple yet profound: “ChatGPT can teach you any new areas,” rendering traditional academic paths and fixed skill sets increasingly obsolete

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