Community | University 

Sept 26, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1.  What is keyword density, and does it matter?
   (Keyword density died years ago)

2. Snapchat Expands Bitmoji Stickers Beyond the App
   (When avatars go cross-platform, they stop being stickers and start being identity)

3. PINS Rides on Strength in Ad Business
   (Pinterest is proving niche focus scales.)

The Growth joke of the day

Most significant moments in life :
- marriage
- graduation
- import tensorflow with no errors 🥲

What's New in Growth Hacking/Growth Marketing?

Strategies

• Retailers sharply increase spending on social media in 2025, study says

  Social media ad spending spiked 20.2% YoY in Q2, well above projections. Retailers drove much of the growth, particularly on Instagram and TikTok. Digital-first ad platforms are taking over, with global ad spending now anticipated to reach $1.17 trillion in 2025, outperforming traditional media channels.

• Meta launches ‘Vibes,’ a short-form video feed of AI slop
  In a move no one asked for, Meta is introducing “Vibes,” a new feed in the Meta AI app and on meta.ai for sharing and creating short-form, AI-generated videos. Think TikTok or Instagram Reels, but every single video you come across is essentially AI slop.

• 9 Best Google Business Profile Management Tools of 2025

  Features the best tools and strategies for managing Google Business Profiles (GBP), leveraging automation and AI-driven features to boost local SEO and digital presence, streamline post scheduling, review management, and improve digital marketing efficiency for businesses of all sizes.

• Startup makes game-changing breakthrough by harnessing power of crashing waves

  An innovative French startup is harnessing the power of ocean waves to generate electricity.Seaturns' wave energy technology has shown outstanding results during 18 months of real-world testing, both in terms of electricity production and system resilience," said Renan Labrunie, chief operating officer of the fundraising platform Keenest

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People

• New leadership at Nestlé: Isla and Gonzalez Loeschen take top roles

  Nestlé S.A. has announced key leadership changes affecting its board and coffee business. Pablo Isla will succeed Paul Bulcke as chairman of the board, effective October 1, 2025, while Alfonso Gonzalez Loeschen has been appointed CEO of Nespresso

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What's New in Artificial Intelligence (AI) 

• How can you do LLMO?

  Large Language Model Optimization (LLMO) is becoming vital for brands to raise their AI visibility. Key tactics include strengthening brand presence across the web, formatting for LLMs, building trust signals, adding original data, and ensuring crawling accessibility. Tools can track brand mentions in AI results and measure AI-driven content reach.

• Musk's xAI accuses rival OpenAI of stealing trade secrets

  Elon Musk's artificial intelligence startup xAI has sued rival OpenAI in California federal court for allegedly stealing its trade secrets to gain an unfair advantage in the race to develop AI technology.

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