Community | University 

Oct 17, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Snapchat Announces a Range of AR Advancements
   (Snapchat’s turning lenses into the next ad format.)

2. Reddit expands its AI-powered search to five new languages
   (Community meets multilingual discovery.)

3. Meta to shut down Messenger desktop apps for Mac and Windows
   (Meta’s going lean to go large on AI.)

The Growth joke of the day

Where do SEOs go to cry?

On the second page of Google, where nobody can find them.

What's New in Growth Hacking/Growth Marketing?

Strategies

• Meta Expands Ad Verification Partnerships to Threads Placements

  Meta broadens third-party ad verification for Threads via Integral Ad Science, DoubleVerify, Scope3, and soon Zefr, to enhance brand safety, transparency, and trust in digital ad placements.

• New WordPress Vibe Coding Simplifies Building Websites

  10Web launches Vibe for WordPress, letting users generate and refine WordPress sites with conversational AI; integrates with plugins, WooCommerce, SEO tools, and offers open-source flexibility, targeting marketers and startups seeking rapid digital presence.

• Amazon launches pay-per-visit virtual healthcare service for kids

  Amazon’s One Medical introduces affordable, on-demand virtual healthcare for kids, expanding its digital health reach and competing with retail health as rivals scale back.

• Why Authority In Online Communities Such As Reddit And Quora Matters

  Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility.

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People

Not many movements from our fellow Senior Growth Marketers today 🫠 

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What's New in Artificial Intelligence (AI) 

• General Intuition lands $134M seed to teach agents spatial reasoning using game clips

  General Intuition trains AI agents with Medal's vast video game dataset to enhance spatial-temporal reasoning for applications in gaming, search-and-rescue, and robotics, aiming toward AGI.

• Kayak launches an ‘AI Mode’ for travel questions, search, and bookings

  Travel search engine Kayak will now allow users to research trips ahead of booking using AI. The company this week launched an “AI Mode” feature that lets users ask travel-related questions as well as compare and book flights, hotels, and cars, through an AI chatbot integrated on the company’s website.

Attention spans are shrinking. Get proven tips on how to adapt:

Mobile attention is collapsing.

In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.

That’s a 35% drop in only 7 years. And a massive challenge for marketers.

The State of Advertising 2025 shows what’s happening and how to adapt.

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