🤖 Swarm Framework, 🛍️ AI-Powered Shopping Upgrades, and more!

Plus: 🔍 Ranking #1 in Perplexity, 📊 Testing Ads Creatives and Value Propositions, 🎥 LinkedIn’s Event Ads & AI Campaign Tools, 🧑‍💼 Asking the Right Questions for Growth Hiring

Author

GrowthHackers Community
17 Oct • Estimated Reading Time: 8 minutes

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Hello, GrowthHackers! 

Welcome back to another edition of the GrowthHackers Newsletter! We’re diving into the newest AI developments like OpenAI’s Swarm Framework, Google’s AI shopping updates, and LinkedIn’s campaign tools. Plus, don’t miss out on essential tips for hiring growth talent and testing ad creatives.

In this edition:

  • 🤖 Swarm Framework

  • 🛍️ AI-Powered Shopping Upgrades

  • 🎥 LinkedIn’s Event Ads & AI Tools

  • 📈 Scaling with M&A

  • 🧑‍💼 Hiring for Growth Roles

  • 📊 Testing Ad Creatives & Value Propositions

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📅 We’re excited to announce our upcoming community AMA session with Darcy Lorincz, the founder of Creatraction, an AI platform that connects influencers with the automotive industry. This live session will take place on Tuesday, October 22nd, at 10 AM PT. It’s your chance to guide the conversation by submitting your questions! Whether you want to learn more about starting and scaling an AI product, improving influencer marketing campaigns, or even how to use AI at work, Darcy will be answering the topics that matter most to you.

🚀 What's New?

🤖 OpenAI Introduces Swarm Framework for Multi-Agent AI: OpenAI has launched the Swarm Framework, an experimental educational project that offers developers tools to create multi-agent AI systems capable of autonomously working together to achieve tasks and goals. Though released quietly, Swarm provides a glimpse of what could be the future of AI—where systems act independently, gather information, and complete tasks on different websites or in the real world on your behalf.

🛍️ Google Upgrades Shopping Experience with AI: Just in time for the holiday season, Google has announced major upgrades to its shopping experience, now powered by AI for more contextually relevant product matches. With AI-generated briefs, shoppers will get tailored recommendations. New features include enhanced filters, AR Try On experiences, and a personalized product feed based on past searches. Google is also adding price tracking, comparison tools, and a new "Deals" page to help users find the best offers. Make sure your product listings are updated as these tools go live for the busy shopping season.

🎥 LinkedIn Expands Event Ads and AI Campaign Tools: LinkedIn has introduced new features to boost video promotions and simplify automated campaigns. Live Event Ads now allow brands to promote related posts and share 30-second event previews to attract attendees. The Wire program is expanding to EU brands, enabling in-stream video ads alongside trusted publisher content. LinkedIn is also enhancing its Accelerate campaign tool, adding new ad types like videos and eBooks, and expanding campaign objectives to give marketers more flexibility and reach.

TOOLS

🛠️ Trending Growth Tools

Podcast Genie: From Topic to Podcast in minutes, using AI.

Convo: Convo helps product owners conduct user research at scale by fully automating the qualitative user research process.

Arcade: Showcase your products with interactive demos that can be embedded inside websites, blog posts, or tweets.

TUTORIALS

🧭 Guides & Tutorials

🤖 Prompt Of The Week

Crafting Product Pitch

Develop a persuasive product pitch by answering interactive questions to emphasize its unique features.

Prompt

We are launching a new product. Act as a thought partner to help me craft a compelling pitch that highlights the unique features of {product}.

Interview me by asking one question at a time. Once you have gathered enough information, craft the pitch emphasizing its key benefit.

Source: PromptVault.Studio
COMMUNITY

Fast Tracking Growth with Mergers and Acquisitions

We had an insightful community session with Peter Lang on how to leverage M&A to solve business challenges, accelerate growth, and scale smartly.

COMMUNITY

💬 Forum

Q. "For entrepreneurs bootstrapping their businesses: What creative strategies have helped you fund your growth without external investments?" 💬 Join the discussion

Q. “I recently launched a gaming site, where you can dive into a variety of casual games designed for fun and relaxation. I'm on a mission to increase the site's traffic and attract more visitors who will love the experience we've created. Could you share some strategic tips to boost my website's visibility, drive more visits, and generate leads in a way that engages potential gamers and keeps them coming back for more?” 💬 Join the discussion

Have a question for the community? Post it now!

❝

“I’ve seen a lot of growth plans stumble because they were either too broad or went too big too fast without a clear roadmap. So, start with a specific goal in mind—like upping your revenue by, say, 20%, expanding into a new market, or getting your customers to stick around longer. Once you have that goal, break it down into smaller, actionable steps.

Aksan Khan, Community Member
COMMUNITY

📝 Member Posts

By Anusha Ansari

Push notifications are an effective tactic for engaging users and driving retention, but without tracking the proper metrics, there's a fair chance you might miss some important insights that lead to the success of your app. Keeping track of these push notification metrics and optimizing them allows businesses to send out personalized and meaningful messages to users. Here are the five major metrics you should focus on.

By David Warner

In the evolving landscape of digital marketing, micro-influencers are becoming increasingly valuable for brands looking to build authentic connections with their audience. Unlike traditional influencers with millions of followers, micro-influencers often have smaller but more engaged communities. Here's why they can be a game-changer for your brand.

Ready to Share an Insight with GrowthHackers Community?

You can create a post sharing your learnings, challenges and sharing your journey driving business growth in you company at GrowthHackers Community. The best post can be featured at our weekly newsletter.

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