Community | University 

May 28, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. OpenAI may soon let you ‘sign in with ChatGPT’ for other apps
   (Google, Apple, Microsoft: sweating in binary.)

2. WordPress has formed an AI team
   (Content creators: Time to level up with AI-powered plugins.)

3. AI may already be shrinking entry-level jobs in tech, new research suggests
   (Recruiters: We’re looking for a junior with senior-level skills.)

The Growth joke of the day

Interviewer: Tell me about yourself.
Me: Opens ChatGPT — “Let me get back to you with
a stronger version of myself.”

Upcoming Webinar!
Our M&A Guru is back 🚀 

Join him for a high-voltage session on the Fastest way to hack growth using M&A. Think smarter, move faster, and unlock the kind of scale spreadsheets dream about. This isn’t just another webinar. It’s a blueprint for bold.

May 29th 2025 | 9AM PT - 12PM ET - 5PM GMT - With Peter Lang

What if there was a way to double or triple those desired results in half the time? That is the power of inorganic growth through M&A (Mergers and Acquisitions).

Are you ready to “Hack growth using M&A”?

What's New in Growth Hacking/Growth Marketing?

Strategies

• SEMrush details A/B testing for ad and content performance

  Emphasizes iterative experimentation for digital campaigns, encouraging marketers to use tools like Optimizely and VWO to refine customer journeys and ad spend efficiency.

• Wix.com’s AI Innovation Drives Growth 

  Wix.com Ltd has been making significant strides in the competitive website development market, with AI innovation playing a key role in its growth. 

• UK Businesses Race to Embed AI into Workflows

  An EXL study finds that UK businesses are making significant changes in the ways they work as they increasingly embed AI into enterprise workflows.

• Salesforce acquires Informatica for $8 billion

  Salesforce's acquisition of Informatica is positioned to strengthen its AI and data infrastructure, supporting its broader vision for AI-powered solutions like Agentforce for enterprises.

  ____________________________________________________________

  People

• Anthropic CEO Claims AI Models Hallucinate Less Than Humans

  At VivaTech 2025, Anthropic CEO Dario Amodei stated that AI models might exhibit fewer hallucinations than humans in specific, well-structured factual situations. 

• ALE Appoints New Executive VP of Global Sales and Marketing

  Alcatel-Lucent Enterprise announced the appointment of Sandrine El Khodry as the new executive vice president of global sales and marketing. 

The Task list all growth marketers should have post Google’s I/O 2025

Here’s what to focus on next. 🚀 

At GrowthHackers, we dove deep into Google I/O 2025 so you don’t have to.
We watched every keynote, read all the documentation, and analyzed the real implications for SEO, search, and the future of the web.
From AI-powered search to agent-based user journeys, multimodal content, and personalized UX—everything is evolving fast. We’ve broken it all down into an actionable task list to help you (and your clients) stay ahead of the curve.

What's New in Artificial Intelligence (AI)

• Gridcare thinks more than 100 GW of data center capacity is hiding in the grid

  Gridcare uses generative AI and data analysis to identify untapped grid capacity for data centers, enabling more rapid expansion for AI infrastructure—crucial for AI-driven business growth.

• TCS Integrates AI Agents into Workforce

  Tata Consultancy Services (TCS) plans to integrate AI agents alongside human employees, marking a strategic shift towards more autonomous IT operations. 

Prevent coupon abuse, protect your profits

KeepCart: Coupon Protection partners with D2C brands like Quince, Blueland, Vessi and more to stop/monitor coupon leaks to sites/extensions like Honey, CapitalOne, RetailMeNot, and more to boost your DTC margins

Overpaid commissions to affiliates and influencers add up fast - Get rid of the headache and revenue losses with KeepCart.

Try it 14 days free - No risk, Cancel anytime