Community | University 

May 20, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Does Google’s AI Overviews Violate Its Own Spam Policies?
   (If AI-generated content is spam… is Google spamming itself?

2. A Fast-Growing Chicken Chain Uses AI in Quest to Become a Household Name
   (From secret sauce to secret algorithms—fast food just got faster.)

The Growth joke of the day

Why did the marketer get kicked out of the party?
They wouldn’t stop trying to convert everyone.

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May 29th 2025 | 9AM PT - 12PM ET - 5PM GMT - With Peter Lang

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What's New in Growth Hacking/Growth Marketing?

Strategies

• Meta Adds Threads Feed Ads to its Marketing API

  Meta expands Threads ads to third-party platforms by integrating them into the Marketing API, allowing advertisers to create Threads feed ads for Reach, Traffic, and Website Conversions. Threads now reaches 350 million users, with 75% following at least one business.

• GenAI Cracks the Code on Visual Search and Shopping at Pinterest
  Pinterest has launched a GenAI-powered visual search engine that interprets color, texture, and style to surface in-stock items. It flags content as “AI-modified” to maintain trust and plans to expand from fashion into home décor, food, and travel commerce

• CureBay Raises $21M for Health‑tech Growth

  Bengaluru-based CureBay secured $21 million, led by Bertelsmann India Investments.
  The platform blends digital and in‑person care, aiming to broaden access in underserved regions
  

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  People

• Dan Gandor Joins EVERSANA Intouch
  Former AbbVie and Takeda omnichannel lead Dan Gandor has been named EVP and Head of Omnichannel & Digital Transformation at Eversana Intouch—highlighting the growing cross-pollination of pharma and digital experience

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What's New in Artificial Intelligence (AI)

• Google’s AI Overviews are rewriting the rules — and erasing the lifeblood of websites

  Publishers like Lily Ray call out Google AIO for rewriting and using long-form answers based on original content, undermining organic traffic, which remains crucial for content marketers and SEO strategists.

• Robust AI Security Investments
  Nearly 70% of organizations view GenAI’s rapid evolution as the top AI-related security risk. As a result, 73% are increasing investment in AI-specific security solutions, with growing concerns about data integrity and readiness for post-quantum encryption

• Agentic AI in Public Sector
  Capgemini finds that 90% of public-sector organizations plan to leverage agentic AI (i.e., autonomous, decision-making AI) over the next 2–3 years, although only 21% have the data foundation to support such advanced tools
  
  

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