Community | University 

Aug 21, 2025

Hello, GrowthHackers! 

Welcome to your Weekly unfair advantage.

Once a week, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. 9 Internal Linking Mistakes That Are Killing Your SEO 

   (Links aren’t just connections, they’re compounding signals.)

2. Google Expands iOS App Marketing Capabilities
   (User acquisition just got a boost.)

3. JSON Files: What They Are and Why Your AI Video Needs Them
   (Growth today = data packaged for machines, not just humans.)

4. OpenAI Launches GPT-5 In ChatGPT To All Users
   ( The marketers who adapt their workflows fastest will own the next quarter.)

3-Minute News Bulletin with
Growth Hackers

This week's 🙌 News Bulletin explores:
AI Innovations and Tech Giants Shape the Future of Digital Experience

#AIMarketing #GrowthHacking #AIAutomation

AI is rewriting the growth playbook—and this week’s GrowthRocks Bulletin (Aug 20, 2025) shows how. From MozCon’s SEO tactics for the AI era to Nvidia’s new B30A chip in China, the landscape is shifting fast.

Startups like Firecrawl ($14.5M) are building the data backbone of AI, while Eight Sleep ($100M) pushes AI into wellness. TikTok experiments with campus communities, YouTube trims podcast dead air, and Google teases the Pixel 10 + Watch 4 with Gemini-powered AI features. Meanwhile, Meta simplifies metrics into one “Views” KPI, forcing marketers to rethink reporting.

Latest Growth Hacking News

Strategies

• Snapchat Shares Insights into the Key Drivers of Audience Attention

  Snapchat and WPP's new report outlines research-backed attention drivers, showing Gen Z’s unique viewing patterns and how brands can better structure creative for higher engagement — vital insight for performance marketers.

• Elon Outlines the Future of X Ads, Including AI Targeting, Ads in Grok Answers and More

  In an X Spaces session, X owner Elon Musk and X’s ad team outlined their vision for the future of X ads, and made their pitch to potential ad partners, in regards to systematic improvements.
  AI-powered stuffed animals are coming for your kids

  That’s how the companies selling these AI-powered kiddie companions are marketing them, but The New York Times’ Amanda Hess has some reservations

• Hank Green’s Focus Friend app is climbing the App Store charts — and it’s extremely cute

  Hank Green’s productivity app "Focus Friend" leverages gamification and habit-building using a cute bean character to encourage users to stay off distractions.

• TikTok Serves Up New Content Partnership With the ATP

  TikTok’s partnership with the ATP Tour aims to expand sports content creation and fan engagement on the platform. With 57% of users watching sports weekly, this move aligns with audience trends and offers growth marketers new traction points in content-led promotions.

What's New in Artificial Intelligence (AI)

• Google Says AI Clicks Are Better, What Does Your Data Say?

  Google’s latest blog post claims AI is making Search more useful than ever. Google says people are asking new kinds of questions, clicking on more links, and spending more time on the content they visit.

• AI Systems Often Prefer AI-Written Content, Study Finds

  Study shows LLMs tend to choose AI-written content over human-written in tests across products, papers, and movie summaries, indicating possible bias and visibility implications for digital content.

• Meta Reshapes Its AI Org Into “Superintelligence Labs”

  Meta just restructured its AI division into Meta Superintelligence Labs, split across four new groups: foundation models, infrastructure, product integration, and research. Leading the charge is Scale AI founder Alexandr Wang, now Meta’s Chief AI Officer—signaling Meta’s intent to go head-to-head with OpenAI and Google DeepMind.

• Content that speaks more languages = content that scales.

  Meta is launching AI-driven translations for creators worldwide, starting with English / Spanish. The feature automatically converts captions and content, breaking down language barriers and expanding audience reach without extra work from creators.

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