This Week in Growth: Mood Boards, Bananas, and Brand Safety ☕️

Short. Smart. Addictive.

In partnership with

Oct 14, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

  1. Instagram to show PG-13 content by default to teens, adds more parental controls
    (Platforms are finally realizing that “responsible growth” isn’t just a PR line it’s the new retention strategy.)

  2. The War of (Mood) Boards
    (Boards are thinking spaces.)

  3. Nano Banana is coming to Google Search, NotebookLM and Photos.
    (Every product now needs a mascot and a mood.)

The Growth joke of the day

Why does it take marketers so long to order a pizza?
Because they have to run A/B tests to choose the best toppings.🚀

What's New in Growth Hacking/Growth Marketing?

Strategies

  • Smart ring maker Oura raises $900M from Fidelity

    Finnish health tech company Oura has raised $900 million in fresh funding led by Fidelity Management & Research Company, with participation from new investor ICONIQ and contributions from Whale Rock and Atreides.

  • Google Adds AI Previews To Discover, Sports Feed Coming

    Google rolled out an AI-powered update to Discover and previewed a new sports experience in mobile Search.The Discover change shows short previews you can expand for more context, with links to continue exploring content on the web

  • FleetWorks raises $17M to match truckers with cargo faster

    The thousands of small trucking companies that help move goods around the United States have a fairly old-school way of doing things, according to Paul Singer. He would know  he left his product manager job at Uber Freight to start a company called FleetWorks, which he believes will modernize things.

  • NotebookLM to get new feature updates, Magic View mystery solved

    NotebookLM's Magic View will be a notebook banner tool. It also readies new infographic formats, Fast Research and updated Video Overview styles.

    ____________________________________________________________

People

Not many movements from our fellow Senior Growth Marketers today 🫠 

Start Here. Learn Together. Grow Always.

Dive into the future with topics like Growth Hacking.

Discover our courses designed for doers, builders, and growth-minded teams.

Learn from real-world experiments and proven frameworks
Are you ready to start your journey and grow faster, together?🤘

What's New in Artificial Intelligence (AI) 

  • Analytics Advisor offers answers, visualizations, and educational guidance

    The new AI-powered chat interface in GA4 allows marketers to ask questions, get visualized answers, and receive guidance pulled from documentation streamlining analytics-driven decision-making and reducing learning curves for growth teams.

  • Google to invest $15bn to build AI data hub in India
    Google's parent company Alphabet will invest $15bn (£11.29bn) to build an AI data hub in southern India's Andhra Pradesh state. The facility, which will be set up in the port city of Visakhapatnam, will be part of Google's global network of AI centres spread across 12 countries.

Attention spans are shrinking. Get proven tips on how to adapt:

Mobile attention is collapsing.

In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.

That’s a 35% drop in only 7 years. And a massive challenge for marketers.

The State of Advertising 2025 shows what’s happening and how to adapt.

Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.