Community | University 

Mar 31, 2025

Hello, GrowthHackers! 

Welcome to your daily unfair advantage.

Every morning, we cut through the noise to bring you sharp insights, fast news, and fresh sparks to light up your brain and fuel your hustle. From scrappy hacks to big tech moves, AI shifts to culture flips—this is your intel to stay ahead, move fast, and break boring.

Think of it as your growth-fueled espresso shot.
Short. Smart. Addictive.

Let’s dive in.👇

Quick Hits

1. Elon Musk's xAI Acquires Social Media Platform X in $33 Billion Deal (From one pocket to another, that reads)

2. AI-Generated Studio Ghibli-Style Images Raise Copyright Concerns (we all created one, or two, or …)

3. Luxury Brands Reassess Digital Marketing Approaches Amid Engagement Declines

“If you, ChatGPT, wanted to take over the world, how would you do so?”

I asked it how it would take over the world.
It told me.
Now I’m telling you.
Listen to the plan before you're part of it. 🔊

What's New in Growth Hacking/Growth Marketing?

Strategies

• Escapism: The New Marketing Reality?
  For years, we’ve told founders to get on TikTok. To be the face of the brand on LinkedIn. To show up, speak out, and do it all with authenticity. But lately, something’s shifted. Welcome to the age of escapism—not just a consumer trend, but a cultural reset.

• An Nvidia exec explains how CMOs are using AI to get the most out of their ad budgets
  Jamie Allan from Nvidia detailed how AI technology is revolutionizing marketing. Companies like Delta Air Lines and Mars are leveraging AI to optimize ad performance and connect advertising with sales data.

• Traditional digital marketing is going amiss. Should luxury go lo-fi?
  In 2025, the luxury fashion market is experiencing significant shifts in the digital landscape due to legislative and political movements in the US. The Vogue Business Index H1 2025 reports data on the top 60 luxury fashion brands.

• Brand preference secret weapon for growth
  Rupert Price, the chief strategy officer at DDB Group Sydney, argues for the significance of brand preference as a vital metric for business growth. Despite abundant data, marketers often struggle to prove advertising’s impact on business performance.

• Viral Beauty Products Drive Brand Success Through Social Media
  The beauty industry is experiencing a transformation where viral products on social media platforms like TikTok can rapidly drive sales and brand visibility. Beauty disruptor brands such as Sacheu Beauty, Wonderskin, UKLash, Baebrow, Medicube, and Pink Honey have capitalized on this trend by leveraging virality without partnering with traditional retailers.

People

• Intrepid new chief to fuel growth
  Ms. McGuire is set to become the global marketing and growth strategy lead at Intrepid in April, replacing Leigh Barnes. Intrepid is experiencing its most financially successful year, driven by a strategic shift towards an equal emphasis on brand and performance marketing.

Our Next Webinar!

Are you ready to unlock the full potential of AI and take your business to the next level? 🚀 

Join us for an exciting, free webinar on April 10, 2025, with Effie Bersoux, co-founder of AI Academy! This isn’t just another session—it’s your chance to dive deep into the world of AI and discover how to design, execute, and scale a strategy that perfectly fits your business needs.

Effie will guide you through the entire process, from building a solid data foundation 📊 to selecting the right AI tools 🤖 and measuring success. You’ll walk away with practical insights and strategies to drive growth, increase efficiency, and stay ahead of the competition in an ever-evolving digital landscape.

This is more than just theory—it's about putting AI to work for YOU! Ready to embrace the future of innovation and lead your business with confidence? Or will you let the opportunity pass by? ✨

What’s new in Artificial Intelligence (AI)

• Bill Gates Predicts AI Will Replace Professionals Within a Decade
  Bill Gates stated on "The Tonight Show Starring Jimmy Fallon" that artificial intelligence is poised to replace roles such as doctors and teachers within the next ten years, rendering humans unnecessary for most tasks
  An AI-native workspace that transforms notes into actionable items like tasks and projects, helping users stay organized and efficient.

• OpenAI, Google, and Anthropic Announce Significant AI Developments
  OpenAI introduced an image generation feature in ChatGPT powered by GPT-4o, Google launched Gemini 2.5, an advanced AI reasoning model, and Anthropic released a report analyzing AI's usage in the workplace.

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