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Today in Growth: Meta Levels Up Editing, Adobe Faces AI Backlash, and Facebook Tests Link Limits ☕️

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Dec 18, 2025

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Quick Hits

The Growth joke of the day

Why did the marketer stop posting links on Facebook?
Because Meta said, “That’ll be premium behavior.”

What's New in Growth Hacking/Growth Marketing?

Strategies

  • X Launches Standalone Chat App on Desktop

    X (formerly Twitter) launches a standalone desktop chat app as part of an "everything app" strategy, aiming to drive platform growth, payments, and user retention, with AI-powered encrypted messaging at its core.

  • Five Ways To Boost Traffic To Informational Sites

    An actionable guide on increasing informational site traffic mixing evergreen and trending content, updating outdated material, and differentiating your site for sustained growth crucial for growth marketers and content strategists.

  • Rivian rolls out new ‘Universal Hands-Free’ driving feature

    Rivian’s new second-generation R1 EVs are receiving an update today that brings the new “Universal Hands-Free” driving software, which the company revealed last week at its first-ever “Autonomy & AI Day.”

  • Bluesky launches a privacy-focused ‘Find Friends’ feature without invite spam

    Bluesky's new "Find Friends" feature enables secure, privacy-respecting contact matching, deliberately avoiding traditional spammy invite-growth tactics and highlighting alternative growth strategies for social networks.

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People

  • Jared Isaacman confirmed as next head of NASA

    Billionaire entrepreneur Jared Isaacman has been confirmed by the U.S. Senate as the next administrator of NASA. The private astronaut and founder of the Shift4 payments processing platform will now be in charge of an agency that faces great uncertainty under President Trump.

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